PPC Specialist

Location: Round Rock, TX

Office Schedule: Hybrid-M/T/Th in-office, W/F remote

Type: Full-Time | New Position

Salary: $55,000–$65,000

Experience: 3+ years required

We’re looking for a results-driven PPC Specialist to manage campaigns across Google, YouTube, TikTok, LinkedIn, and Meta (with future opportunities in CTV/OTV). In this role, you’ll handle everything from keyword research and bid management to creative testing, conversion tracking, and campaign reporting.

What You’ll Do:

• Plan, launch, and optimize multi-channel ad campaigns
• Monitor budgets and KPIs (CTR, CPL, CPA, ROAS)
• Deliver performance insights and client-ready reports
• Collaborate with account managers and creative teams
• Stay on top of platform updates and digital ad trends

Who We’re Looking For:

• 3+ years of PPC management (agency experience a plus)
• Google Ads Certification (Meta, LinkedIn, TikTok certs are a bonus)
• Strong analytical, organizational, and communication skills
• Ability to thrive in a hybrid, fast-paced agency environment

At Hot Dog Marketing, we believe in teamwork, creativity, and capitalizing on individual awesomeness. Join our pack and help drive meaningful results for our clients!

Full Job Description:

The PPC Specialist is responsible for planning, executing, optimizing, and reporting on paid advertising campaigns across Google, YouTube, TikTok, LinkedIn, and Meta platforms, with potential future expansion into CTV and Over-the-Top OTV channels.

This role manages day-to-day campaign performance, including keyword research, audience segmentation, creative testing, bid strategies, and budget optimization. The PPC Specialist will collaborate closely with account managers, strategists, and creative teams to ensure campaigns deliver measurable results and align with client goals.

The ideal candidate is analytical, results-driven, and confident, managing multiple client campaigns simultaneously in a fast-paced agency environment.

Required Skills and Competencies

• Strong quantitative focus with expertise in performance-driven advertising
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Proficiency with campaign setup, audience targeting, and creative optimization
• Knowledge of conversion tracking, attribution models, Google Tag Manager, and analytics reporting
• Advanced skills in monitoring KPIs, including CTR, CPA, CPL, and ROAS
• Strong written and verbal communication skills for reporting and client communication
• Ability to manage multiple campaigns and deadlines simultaneously
• Proactive problem-solving and adaptability in a changing digital landscape
• Strong organizational skills and ability to use project management tools effectively
• Familiarity with landing page optimization and CRO principles
• Experience managing client budgets across a range of industries and spend levels. Small to mid-sized budgets with budget growth potential.
• Familiarity with landing page optimization and conversion rate best practices (HubSpot, Unbounce, or similar)
• Ability to collaborate with creative teams to brief and test ad copy, graphics, and video assets.

Required Education and Experience

• 3+ years of PPC campaign management experience (agency experience preferred)
• Meta, LinkedIn and Google Ads Certifications strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent experience

Job Expectations

• Manage paid campaigns across multiple platforms to achieve client objectives.
• Provide campaign reports with actionable insights and clear recommendations.
• Optimize budgets to maximize ROI for clients
• Meet deadlines for campaign launches, reporting, and optimizations
• Maintain certifications and stay current on platform updates and best practices
• Collaborate with internal teams to align paid media campaigns with broader client strategies
• Support client retention and growth through effective PPC performance
• Use agency project management and reporting systems consistently
• Uphold Hot Dog Marketing’s core values in daily work and client interactions
• Ensure accurate tracking and event recording
• Search and Display Ad Experience

Nice to have:

• Advanced reporting and dashboard building in Looker Studio (Google Data Studio) or GA4, including event tracking set up and custom conversion setup
•  Experience using Marketing Automation Tools, like HubSpot
• Connected TV/OTT Experience
• TikTok Ads Manager
• YouTube Ads

Key Performance Indicators Tied to this Position

• Achievement of campaign KPIs (CTR, CPL, CPA, ROAS)
• Budget accuracy and ROI improvement
• Client retention and contract renewals
• Increased revenue opportunities through paid campaigns

Hot Dog Marketing Core Values

Teamwork

We Work as a Pack.

Quality

Today’s Work is Always Better than Yesterday’s Work.

Goals

Work with the Goal in Mind.

Awesomeness

We Capitalize on Individual Awesomeness.

Adaptability

Our Work Grows as We Do.

Positivity

We Work Together to create a fun and supportive work environment.

What We Seek in a Pack Member

Communication Skills

We seek individuals who are clear and concise in their communication with others. We want proactive communicators and excellent writers.

Transparency and Honesty

Mistakes are expected. Lying to cover a mistake is untenable.

Productivity

We do not have space or budget for those who do not make the most of their day. While you’re here, we encourage and expect you to make a difference.

Creativity

We will only continue to succeed if we hire creative individuals who can think radically for our clients and devise exceptional solutions.

Seeks to Add Value

Everyone has the opportunity to contribute to making the company function better, add positivity, grow our client base, and build and expand our reputation. We want to hire people who are excited to play that role.

Responsibility

We provide a great deal of freedom and place a great deal of trust. We only want to hire responsible people who thrive in that freedom and are worthy of it.

Full-time employees enjoy:

• Hybrid office schedule
• Generous individual coverage contribution to the provided health, vision and dental plans
• Professional development budget
• Opportunities to engage with community organizations include the Austin Chamber of Commerce, Greater Austin Hispanic Chamber of Commerce, Greater Asian Chamber of Commerce, Austin LGBT Chamber of Commerce, Toastmasters, and other notable organizations with which we partner across Central Texas.
• Pet Insurance Allowance
• Internal Lunch & Learns
• Company events and team gatherings
• Profit sharing (after the first fiscal quarter of employment)

Provide your cover letter and resume here: https://hotdogmarketing.com/working-for-hot-dog-marketing/