Director, Media

Brief Description

BURRELL COMMUNICATIONS GROUP

Founded in 1971, Burrell Communications Group, or Burrell for short, is a collective of the creatively curious. Everything we do is centered around researching, amplifying, and celebrating culture, all over the world. We always embrace the responsibility of telling the stories that define communities. We are an engine for insatiable ambition, creative audacity, and cultural integrity – moving at light speed towards the future we’ve always dreamed of, powered by the people.

At Burrell, we know our work is stronger when it reflects the brilliance of different backgrounds, perspectives, and lived experiences. We are an equal opportunity employer and welcome candidates of all identities to bring their creativity and passion to the team.

Position Summary

At Burrell Communications, the Media Director manages the day-to-day processes and procedures for implementing the client's strategic media plans, setting benchmarks for operational excellence and delivering measurable business outcomes. Reporting to the VP of Media, this leader provides strategic oversight across media planning and activation while managing and developing members of the media team.

The Media Director serves as a trusted partner to clients, agency leadership, and cross-functional teams, ensuring that media strategies are grounded in audience insights, cultural relevance, and business objectives. This role requires a collaborative leader who can balance strategic thinking with operational excellence while driving accountability, innovation, and performance across media engagements.

Essential Functions

• Partner with the VP in the development, execution, and evolution of integrated media strategies that align with client business goals, audience behavior, and marketplace opportunities.
• Lead the successful development and implementation of annual, quarterly, and campaign-specific media plans across channels, ensuring strategic consistency and operational excellence.
• Manage, mentor, and develop media team members by providing coaching, performance feedback, career development support, and leadership guidance that strengthens both individual and team performance.
• Support staffing, workflow management, and resource allocation across media accounts to ensure team effectiveness, business continuity, and high-quality deliverables.
• Serve as a senior strategic advisor to clients, fostering trusted relationships and confidently presenting media recommendations, business insights, and campaign performance results.
• Collaborate with the VP to develop, implement, and manage media budgets, financial forecasts, and resource allocations in support of client business objectives.
• Maintain a deep understanding of competitive landscapes, industry trends, audience insights, and emerging media opportunities to inform planning recommendations and thought leadership.
• Champion culturally relevant and consumer-centric thinking, ensuring media strategies authentically connect with target audiences and communities.
• Partner closely with Strategy, Account, Creative, Analytics, and Production teams to develop integrated solutions that maximize campaign effectiveness and business impact.
  
  

Qualifications

• Bachelor's degree from an accredited four-year college or university required.
• 10+ years of progressive media planning and buying experience, including significant experience leading integrated and cross-channel media programs.
• 5+ years of people management experience with a demonstrated ability to coach, mentor, and develop high-performing teams.
• Multicultural media planning and/or buying experience required, with a strong understanding of reaching and engaging African American audiences preferred.
• Demonstrated expertise across traditional and digital media channels, including paid social, digital, video, audio, experiential, out-of-home, and emerging media platforms.
• Experience serving as a day-to-day senior client contact, with the ability to build trusted relationships, navigate complex business challenges, and influence strategic decision-making.
• Proven ability to manage multiple priorities, navigate ambiguity, and lead teams within fast-paced environments.
• Experience fostering inclusive team environments and supporting diversity, equity, inclusion, and belonging initiatives.
• Exceptional organizational skills, attention to detail, and commitment to delivering high-quality work.
• Advanced proficiency with Microsoft Excel, PowerPoint, Outlook, MediaOcean, Prisma, MediaTools, syndicated research platforms, and other media planning, reporting, and analysis tools.
• Passion for culture, consumer behavior, evolving media landscapes, and developing innovative solutions that drive meaningful business results.
  
  

WHY YOU WILL LOVE WORKING AT BURRELL

It Starts with Black. Creative Curiosity. Accountability. Brilliance.

These values guide how we work– and how we care for one another.

At Burrell Communications Group, we believe taking care of our people is a reflection of our accountability and our commitment to excellence. That’s why our benefits are designed to support your whole life, not just your role.

• Four-Month Paid Parental Leave - Because family comes first, and we honor the communities and legacies we build at home and at work.
• Company-Wide Holiday Break - We close the last week of December, fully paid, because rest fuels creativity and sustained brilliance.
• Comprehensive Benefits Package - Medical, dental, vision, and more, so you can care for yourself with confidence and clarity.
• Employee Assistance Program (EAP) - Confidential mental health and personal support at no cost, because well-being is essential to doing great work.
  
  

Join a team where care is intentional, values are lived, and your well-being matters as much as the work you do.