Director, Programmatic Media

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy’s programmatic media business. This role is responsible for defining the vision for programmatic advertising across onsite, offsite, and emerging channels, driving revenue growth, advancing audience and measurement capabilities, and ensuring Best Buy remains at the forefront of retail media and advertising technology innovation. Through strong leadership, industry expertise, and cross-functional partnership, this leader will shape programmatic strategy, optimize media performance, and deliver scalable solutions that create value for advertisers and Best Buy.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What You’ll Do

• Define and lead the long-term strategy, roadmap, and performance objectives for Best Buy’s programmatic media buying program.
• Drive revenue growth and advertiser adoption by developing innovative programmatic media buying solutions and activation strategies.
• Lead and develop a team of programmatic media professionals, establishing capabilities, operating models, and best practices that support scalable growth and operational excellence.
• Partner with sales, product, technology, ad operations, analytics, and marketing teams to optimize inventory monetization, campaign performance, and advertiser outcomes.
• Serve as the executive subject matter expert on programmatic media, representing Best Buy with agencies, advertisers, technology partners, and industry stakeholders while identifying emerging opportunities and market trends.
  
  

Basic Qualifications

• 10+ years of experience in programmatic advertising, digital media, retail media, advertising technology, or related fields.
• 5+ years of direct and/or indirect leadership experience.
• 5+ years developing and leading programmatic media, audience, or advertising strategies.
• 5+ years with DSPs, ad exchanges, ad servers, and programmatic advertising technologies.
• 5+ years leading cross-functional initiatives across sales, product, technology, analytics, and operations teams.
  
  

Preferred Qualifications

• Experience leading programmatic capabilities within a retail media network or ecommerce organization or large agency (for example, a holding company).
• Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar technologies.
• Knowledge of audience strategy, identity solutions, bidding methodologies, inventory optimization, and measurement frameworks.
• Experience with attribution, enabling incrementality testing, and campaign performance analytics.
• Proven ability to influence executive stakeholders and drive strategic business outcomes through programmatic advertising.
  
  

What’s In It For You

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our Benefits Include

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
  
  

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About Us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Position Type: Full timePandoLogic. Keywords: Media Director, Location: Minneapolis, MN - 55423