Manager, Media Planning & Strategy

Job Summary

The Manager, Media Planning and Strategy reports to the Sr. Director, Media Planning and Strategy and owns the day-to-day paid media plan and execution for an assigned brand. This role is accountable for translating brand strategy into a disciplined paid media plan across paid social, paid search, programmatic, and partnership channels — and for delivering paid amplification of subscription/pass programs and global brand activation work when applicable.

Essential Functions

• Own the assigned brand's paid media plan across paid social, paid search, programmatic, and partnership channels.
• Deliver paid amplification for subscription/pass programs and other major brand activations.
• Execute day-to-day media buying, in-flight optimization, and post-campaign analysis.
• Report working- vs. non-working-dollar splits for the assigned brand's marketing investments.
• Integrate with the assigned brand's pod IMC Lead and shared pod partners on flight calendaring and measurement.
• Produce monthly paid media performance reporting to the assigned brand's Chief Brand Officer.
• Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.
  
  

Education

• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
  
  

Work Experience

• 5+ years of paid media planning and buying experience.
• Strong paid social and paid search execution experience.
• Demonstrated experience with ROAS measurement and attribution discussions.
• Multi-brand, franchise, or portfolio marketing context preferred.
• Experience launching subscription or pass-based products preferred.
  
  

Skills

• Strong cross-functional credibility with IMC, owned channels, and analytics partners.
• Ability to manage high-visibility brand moments and time-sensitive activations with discipline.
• Strong analytical and post-campaign reporting skills.
• Strong written and verbal communication skills.
• Sound judgment in managing brand-funded marketing investments to fiduciary standards.
  
  

CertificationsTravel Requirement

• May be required to travel up to 25% of the time