Senior Director, Product Marketing
Skydio is the leading US drone company and the world leader in autonomous flight, the key technology for the future of drones and aerial mobility. The Skydio team combines deep expertise in artificial intelligence, best-in-class hardware and software product development, operational excellence, and customer obsession to empower a broader, more diverse audience of drone users. From utility inspectors to first responders, soldiers in battlefield scenarios and beyond.
About The Role
Skydio is seeking an experienced leader to propel product and industry marketing.
As a product marketing leader, you are a master communicator and strategic storyteller with a special talent for translating technical speak into compelling value-oriented messaging. You have the drive to understand buyer needs, company needs, competitive dynamics and develop fluency in product details to elevate our GTM strategy and messaging. You are a creative thinker with an instinct to collaborate. You are analytically minded and customer centric. Above all, you find excitement and motivation in bringing a product to life and helping the organization better reach, market to and sell more effectively to its customers across many industries. The role is highly influential in setting and executing the go-to-market strategy for Skydio’s success in this industry.
How You’ll Make An Impact
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by federal, state or local anti-discrimination laws.
For positions located in the United States of America, Skydio, Inc. uses E-Verify to confirm employment eligibility. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov/
About The Role
Skydio is seeking an experienced leader to propel product and industry marketing.
As a product marketing leader, you are a master communicator and strategic storyteller with a special talent for translating technical speak into compelling value-oriented messaging. You have the drive to understand buyer needs, company needs, competitive dynamics and develop fluency in product details to elevate our GTM strategy and messaging. You are a creative thinker with an instinct to collaborate. You are analytically minded and customer centric. Above all, you find excitement and motivation in bringing a product to life and helping the organization better reach, market to and sell more effectively to its customers across many industries. The role is highly influential in setting and executing the go-to-market strategy for Skydio’s success in this industry.
How You’ll Make An Impact
- Lead a small, but mighty team of product and industry marketers to scale this function across myriad industries and buyer types.
- Develop a deep understanding of the use cases - current and future ones - where aerial inspection and situation awareness can deliver tremendous value
- Understand the competitive alternatives available to customers and the criteria by which decisions are made. Develop the reasons why Skydio is the superior option and the effective story to bring these reasons to life for our prospects.
- Align tightly with Product Management to develop the winning messaging and positioning platform for our product portfolio. Evangelize that message to prospects, customers, and employees through thought leadership materials across all ranges of media and channels.
- Translate product capabilities into value messaging for non-technical buyers
- Partner with other Marketing teams across Growth Marketing, Creative Services, Customer Marketing and Communications to drive effective programs to enable sales, drive demand, develop success stories and build the Skydio brand in the Public Safety industry.
- Work hands-on with the Skydio GTM team - Marketing, Sales and CS - to guide alignment of customer-facing materials across the organization. Ensure the customer journey is consistent with the value and brand promise.
- Ultimately, this role will be measured by the company’s financial performance.
- You must love the science and art of storytelling, particularly when matching buyer needs with product capabilities in an emotionally compelling story.
- You are as comfortable in strategy development as you are in meeting directly with customers, going on the road with sales, and giving product demos.
- Proven B2B product or industry marketing leader with 10+ years of demonstrated experience in building breakthrough product positioning and go-to-market strategies that drive marketing execution plans in fast-growth organizations
- Experience working with product management, marketing / demand generation, and sales teams, with an emphasis on enabling sales to successfully execute
- Strong business acumen with the proven ability to understand buyers' most critical business issues and the ability to translate product and service capabilities into real business value
- Executive presence as well as strong leadership skills to influence across organizational lines
- Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
- Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Experience in areas of Public Safety or Critical Infrastructure is a plus.
- Experience in the drone or robotics industry is a plus
- Compensation for certain positions may vary based on the position’s location.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by federal, state or local anti-discrimination laws.
For positions located in the United States of America, Skydio, Inc. uses E-Verify to confirm employment eligibility. To learn more about E-Verify, including your rights and responsibilities, please visit https://www.e-verify.gov/
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