Brand Marketing Manager- Licensee

Position Details

Position Location: Dearborn, MI

Department: Marketing

Reports To: Director of Brand Marketing

Job Classification: Hybrid

FLSA Status: Exempt

Job Band: Professional

Inspired by Hard Work

In everything we do, we honor the hardworking legacy of our founder, Hamilton Carhartt. We drive innovation by finding new, better ways to achieve success. We earn trust through honesty, integrity, and authenticity. We build lasting customer relationships by delivering solutions that prioritize their needs. Above all, we believe actions speak louder than words—because we are worn by the hardest-working people of all.

Summary

The Brand Marketing Manager - Licensee is responsible for delivering a unified, cross-functional, consumer led approach to our brand and licensee stories that support the company’s and overall brand and sales objectives. This role will help to support brand strategies and carry out the integration of brand campaigns throughout our marketing channels. Working closely with internal and external teams to coordinate, plan and activate brand campaigns across the business. The Licensee part of this role connects, plans and tracks campaigns specific to our licensee partners that connects and builds upon our brand and product strategies and helps to execute across BU’s (D2C, Wholesale, and CCG).

The deliverables and outputs from these brand and licensee programs are to positively impact brand awareness from consideration to purchase of Carhartt anywhere consumers choose to buy Carhartt while strengthening, diversifying and growing the brand with all hardworking people.

Associate Responsibilities

• Acting as a cross functional team member in support of brand & licensee campaigns and efforts across the business, supports day-to-day brand initiatives with the planning, executing, and tracking of marketing programs across a fully integrated campaign including but not limited to paid media, PR, web, in-store, social media, event, content creation, etc.
• Oversee day-to-day projects and manage timing with internal and external agencies, creative, and integrated marketing teams; coordinate schedules with external vendors and internal team members to drive projects to completion
• Support Brand & Licensee Production needs, ensuring planning, product placement, and key logistics are adhered to drive seamless production deliverables to meet brand & licensee campaign timelines. Follow production process, manage deliverables, and drive clear communication across the teams to ensure campaign is being executed with excellence.
• Write creative briefs to provide business requirements for projects to support sales and consumers to ensure accuracy and timeliness of projects
• Help manage relationships with external vendors and licensee partners to ensure high-quality and timely execution of marketing programs
• Manage the tracking of contracts and billing including processing invoice payments
• Stay updated with latest marketing trends and competitor activities
• Represent the voice of the brand and the consumer in support of Licensee products of all key milestones through the Go to Market process.
• Collaborate with Licensee Partners to define, develop, and coordinate campaigns/programming that supports overall brand & product strategies.
• Work to support cross-functionally Licensee programs with Product, Legal & Merchandising to finalize and drive alignment/consistency with product claims, naming, logos, and packaging needs.
• Lead the socializing of Licensee programs to PBS (Product, Brand & Strategy), BU’s, Licensee Partners/Leaders in the form of a presentation.
• Recap programs (Licensee & Brand) in a timely manner to identify key learnings and opportunities.
  
  

Education

• Bachelor’s degree in marketing or related field or equivalent years of work experience may be considered in lieu of degree.
  
  

Required Skills And Experience

• 5 or more years of relevant brand/product marketing experience
• Able to effectively influence others to deliver desired results
• Excellent interpersonal, communication and organizational skills with demonstrated ability to prioritize workload and attention to detail
• Able to pivot between seasonal and day-to-day management for various projects simultaneously.
• Apparel/Fashion or Retail company/brand experience preferred.
• Team mentality, passion for the consumer with proven abilities in team management, customer relationship management and planning.
• Proficiency using PowerPoint/Keynote, Word, Excel, etc.
  
  

Working Conditions

• Office Environment
• Sedentary; lifts up to 10 lbs. involves sitting most of the time but may involve walking or standing for brief periods of time.
• Light Travel; up to 20%
• This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
• Carhartt is a tobacco free workplace.
  
  

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.