VP, Integrated Marketing

Description

About Lovesac

We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered-right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About Our Culture

At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry, but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About The Role

We’re looking for a dynamic and strategic Vice President of Integrated Marketing to lead the planning, execution, and optimization of cross-channel marketing initiatives that drive brand visibility, customer engagement, and revenue growth. Reporting directly to the Chief Brand and Marketing Officer, this leader will bridge brand strategy, content, and performance marketing with retail and digital execution – ensuring a cohesive and compelling customer experience from awareness to conversion.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT.

Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do

• Lead and facilitate the development and delivery of all marketing strategies and communication plans across all consumer touchpoints to support Lovesac’s ambitious business goals.
• Translate company goals into omnichannel brand strategies that align with brand vision and identity, driving brand relevance and measurable business impact.
• Create 360 marketing strategies and content plans that deliver across all touchpoints (eCommerce, retail) and marketing channels (digital, social, influencers, CRM, Public Relations), ensuring storytelling aligns with customer needs and brand positioning while driving business performance.
• Develop and manage the the integrated marketing budget and campaign calendar; evaluate performance and optimize marketing spend across categories. Serve as strategic partner to finance.
• Lead marketing planning, working collaboratively with cross functional partners (Creative, Digital, Social, Merchandising, eCommerce, Retail Operations) to ensure consistency and timely execution.
• Lead GTM process and continuously identify and improve internal processes to streamline operations and remove friction.
• Gather, analyze and share strategic perspective from customer insights, market trends and past campaign & channel performance to inform strategic decisions and optimize marketing efforts.
• Lead, build and mentor a high-performing marketing team; establish clear objectives, performance metrics and continuous feedback. Develop leaders within the organization.
• Foster a collaborative, accountable and agile culture within the marketing organization that fuels our employee value proposition of Top Ambition and Love Matters.
• Perform any other reasonable duties for this role as requested by management.
  
  

Who You Are

Our Lovesac Values:

• Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters
• Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric
  
  

Our Lovesac Core Competencies

• Builds Customer Centricity
• Drives Remark-able Results
• Collaborates Effectively
• Makes Good Decisions
• Demonstrates Self-Awareness
  
  

Requirements

• 10+ years of experience in marketing leadership roles, ideally within consumer goods, retail or furniture/home industries.
• Proven experience leading integrated, omnichannel marketing strategies and campaigns from concept through execution.
• Strong understanding of retail marketing, ecommerce and digital advertising principles.
• Exceptional cross-functional leadership and project management skills.
• Creative thinker with a passion for storytelling and data-driven decision making.
• Customer-obsessed leader with the ability to thrive in a fast-paced, entrepreneurial, and collaborative environment where processes and systems are still being formed.
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings, vendor visits).
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.
  
  

Full Time Benefits*

• Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.
• Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents.
  
  

Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.

Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity),, pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law.

Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law.

Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role.

Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: [email protected].