Copywriter

Description

West Cary Group is a full-service, digital marketing and technology agency based in Richmond, Virginia, which services numerous mid-sized local and Fortune 500 clients across a vast array of industries. Hopefully you enjoy the frenetic, dynamic, and exciting environment of a fast-growing firm, because we’re looking for a dynamic Copywriter.

Position Summary: Create written content for marketing communications and advertising campaigns

Role Qualifications

• Has the proven ability to produce original copy ideas that capture the target audience’s attention, motivate action, build brands and drive a client’s business forward
• Can effectively utilize multiple inputs – including a creative brief, research and other tools – to craft a compelling message
  
  

Position Responsibilities

• Attends meetings with account executives, at which time the client’s requirements and core messages are discussed
• Gains a deep understanding of the product, target audience and competitor activities in the market
• Explores different ideas and concepts for both the visual and verbal elements in union with the Creative team
• Prepares multiple drafts of different initial options for the creative
• Takes feedback from client and internal stakeholders and uses it to make the work better
• Makes revisions to own work and on behalf of other team members
• Organizes workload for efficient time management
• Meets multiple schedule deadlines
• Has the facility to work across numerous platforms and channels to create media releases, letters of response, personal interviews, items for other departments, instruction manuals and others as needed
• Assists team leader and other copywriters as needed
• Considers laws governing copy, such as registered and trademarked symbols, country of origin and material construction
• Stays abreast of marketing trends, innovations and successes
• Other duties as assigned
  
  

Requirements

• A bachelor’s degree or a combination of education and professional experience is required
• A minimum of 2 years’ writing experience in advertising or related field, including graduate advertising program or portfolio school
• Ability to read, analyze and interpret all forms of information
• Ability to write for a variety of media and audiences
• Ability to interpret and adhere to client’s brand standards
• Ability to conform writing to prescribed style format
• Excellent written and verbal communication and presentation skills
• Ability to accept and learn from constructive criticism
• Must be well-organized and detail-oriented
• Must be team-oriented but able to work independently on occasion
• Must demonstrate tact and diplomacy
• Ability to prioritize tasks and multitask
• Must possess strong analytical and problem-solving skills
• Ability to meet deadlines (possibly working late hours and weekends if needed)
• Ability to follow oral and written instructions
• Familiarity with leading social media channels
• Experience working in a Mac-based environment
• Desire to keep up to date with trends in advertising, social media and other communications
  
  

Benefits

• Paid vacation, sick leave and holidays
• Medical/Vision/Dental/Short-Term Disability/Long-Term Disability
• Employer paid Life Insurance
• Flexible Spending Accounts: Health/Dependent Care
• 401(k) matching
• Cool people to work with!