Director of Marketing

Job Title: Director of Marketing

Location: Davie, FL | In-Person Preferred

Employment Type: Full-Time

Compensation: Salary dependent on experience and qualifications

About Us

Adolescent Wellness Academy (AWA) is a rapidly growing mental health and substance use treatment center for teens and families. We provide PHP and IOP intensive programs rooted in family involvement and clinical excellence. We’re seeking a strategic and hands-on Director of Marketing to spearhead our growth in brand awareness, outreach, and digital engagement efforts.

Key Responsibilities

Brand & Strategy

• Develop and execute a comprehensive marketing strategy to drive census growth across all levels of care
• Define and maintain brand voice, visual identity, and messaging across platforms
• Collaborate with leadership on program launches, market positioning, and campaign development
• Establish KPIs, monitor conversions, and adjust strategies to maximize ROI
  
  

Digital Marketing

• Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
• Oversee website content, SEO, and landing page performance to increase qualified inquiries
• Plan and execute email marketing campaigns targeting families, schools, and referral partners
  
  

Events & Community Outreach

• Represent AWA at local/national conferences, school presentations, and mental health events
• Plan and execute provider luncheons, community-facing events, and open houses
  
  

Social Media

• Grow and manage Facebook and WhatsApp groups for parents, alumni, and referral sources
• Manage social media content (posts, short-form video, testimonials) across strategically chosen platforms (e.g., TikTok, Snapchat, Twitter)
• Monitor and manage online reputation (Google reviews, feedback collection, and responses)
  
  

Creative & Content

• Create social media content, blogs, and digital assets using Canva/Adobe or external vendors
• Design and produce print materials (flyers, brochures, postcards) to support outreach and admissions
  
  

Requirements

• Minimum 4+ years of experience in marketing, preferably in behavioral health, healthcare, or education
• Proficiency with digital platforms such as Google Ads, Meta, TikTok, Snapchat, Twitter, Mailchimp/Constant Contact, WordPress/Squarespace
• Strong writing, content development, and project management skills
• Experience organizing events and conferences
• Graphic design and video editing experience is a plus
• Familiarity with HIPAA and healthcare marketing compliance is preferred
  
  

To Apply

Submit your resume, portfolio (if available), and a short cover letter explaining your approach to building a meaningful, ethical, and impactful behavioral health brand.