Programmatic & Digital Media Buyer

This position is a hybrid role and must be within driving distance of our Toledo, Detroit or Columbus offices and open to working in-person Tuesday-Thursday weekly (optional work from home on Monday and Friday).

THE ORGANIZATION 

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world. 

SUMMARY

The Programmatic & Digital Media Buyer will help plan, build, launch and manage the delivery of programmatic and social campaigns. This role requires an understanding of advertising channels and the digital ecosystem. The Programmatic & Digital Media Buyer will collaborate with internal and external teams to ensure campaigns align with client objectives, meet client KPIs, and drive measurable results. Hand on keyboard experience in a DSP or Social Media platform is preferred.

RESPONSIBILITIES

·       Collaborate with Integrated Media to ensure programmatic efforts complement offline initiatives.

·       Translate campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.

·       Manage the full lifecycle of Programmatic and Social Media Campaigns, including research, plan development, ideation, execution, results analysis, and comprehensive reporting.

·       Partner with Analytics team to build necessary dashboards and data connections.

·       Analyze campaign performance against KPIs, finding ways to optimize to improve campaign performance and implementing those optimizations.

·       Investigate and keep up to date with changes in media buying practices and tools.

·       Enforce workflow processes to ensure deliverables are completed accurately and on time.

QUALIFICATIONS

·       Bachelor’s degree in marketing, Business, or related field.

·       Two or more years’ directly working in Programmatic or Social Media Platforms (DSP, Ad Server, etc.)

·       Strong understanding of media planning and buying processes.

·       Experience selecting and recommending audiences for Digital Advertising Campaigns.

·       Exceptional organizational skills, multi-tasking capabilities, and detail orientation.

·       An understanding of bid management and optimization practices.

PERSONAL SKILLS AND CHARACTER TRAITS 

·       You enjoy the creative atmosphere and energy a modern agency provides.  

·       You have strong attention to detail and are process-oriented.

·       You balance multiple projects and priorities, communicating expectations and meeting deadlines.

·       You are deeply fluent in digital, eager to learn, and curious.

·       You are an inclusive and supportive team player who can work in cross-functional teams with people of different backgrounds. 

·       You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch. 

·       You can work fast and independently with great precision and accuracy.