Director of Growth & Retail Media

A rapidly growing food and consumer products company is seeking a Director, Paid Growth & Retail Media to lead the strategy, execution, and optimization of paid media investments across digital and retail channels.

This highly visible leadership role will own the company's paid growth roadmap, oversee agency relationships, manage retail media investments, and build scalable customer acquisition strategies that drive measurable business growth.

Client Details

Our client is a rapidly growing consumer products manufacturer focused on bringing innovative, health-conscious food solutions to market. The organization has built a strong reputation with major national retailers and continues to expand its product portfolio through both branded and private-label offerings.

The company combines the agility of a growing business with the resources and market presence needed to scale. Leadership empowers employees with ownership, autonomy, and the ability to make a visible impact while helping shape the future direction of the brand.

Description

• Build and execute annual paid media and growth marketing strategies.
• Lead paid social, search, video, programmatic, and retail media initiatives.
• Manage agency partners and establish performance expectations.
• Develop creative testing frameworks that improve campaign performance.
• Drive retail media strategy across major national retailers.
• Oversee audience targeting, first-party data activation, attribution, and measurement.
• Optimize customer acquisition funnels, landing pages, and conversion strategies.
• Collaborate with executive leadership on budgeting, forecasting, and growth initiatives.
• Lead and develop an internal marketing team member while influencing cross-functional stakeholders.

Profile

• Bachelor's Degree required.
• 8+ years of paid media, performance marketing, or growth marketing experience.
• Strong experience across Meta, TikTok, Google, YouTube, Programmatic, and Retail Media Networks.
• Proven success developing media roadmaps and driving measurable revenue growth.
• Experience leading agencies, managing budgets, and presenting to executive leadership.
• Strong understanding of attribution, audience strategy, pixel tracking, conversion APIs, and marketing measurement.
• Consumer products, retail, food, or fast-moving consumer goods experience strongly preferred.

Job Offer

• Salary range of $160,000 to $200,000 USD.
• High-growth business with strong product momentum.
• Opportunity to shape strategy with significant autonomy.
• Executive-level visibility and influence.
• Entrepreneurial culture with limited bureaucracy.
• Competitive compensation, bonus, benefits, and career growth opportunities.

Interested? Apply today.

The salary range for this role is $160,000-$200,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The successful candidate may be eligible for an annual bonus.

We offer a comprehensive package of benefits, including Paid Time Off, medical, dental, and vision insurance, a 401(k), life and AD&D insurance, and short- and long-term disability coverage to eligible employees.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.