Director of Paid Channels

Our Snooze Story

We are Snooze, the OG brunch leaders who have never stopped flipping the script on breakfast, powered by culinary creativity, unmatched hospitality, and a passion for our communities. Our Snoozers bring their authentic selves to work every day. This allows us to serve our Guests through genuine care and radical hospitality.

Joining Snooze means joining a team that disrupts the ordinary. Our menu is built on responsibly sourced ingredients—cage-free eggs, respect for animal welfare, and no added hormones or antibiotics—and bold ideas that energize Snoozers and Guests alike. Our impact goes beyond the plate, we’ve invested over $1M into local communities and created inclusive, vibrant spaces for the neighborhoods we serve.

We know that, just like pancakes, our people are better with passion, purpose, and pride. Here, you’ll find more than a job. You’ll find a place to fuel your future, be celebrated for who you are, and help us make mornings brighter, bolder, and better for everyone. Will you join us?

What does your role bring to the table?

The Director of Paid Channels leads Snooze's paid media strategy, execution, and optimization across the full marketing funnel. This role owns how Snooze invests media dollars, from capturing high-intent demand through search and local advertising to building awareness and consideration through established and emerging channels.

Combining big-picture strategic thinking with deep technical expertise, this leader will build a more sophisticated, measurable, and scalable media capability that connects marketing performance to meaningful business outcomes. This person will be directly responsible for campaign strategy, execution, and optimization.

The Director of Paid Channels will partner across Brand, Creative, CRM/Loyalty, Culinary, Operations, Technology, Finance, and Analytics to align media investments with Snooze's growth priorities and Guest opportunities.

The Position Specifics

Taking on the role of Director of Paid Channels isn’t just about bacon and pancakes. The responsibilities of this position include:

Responsibility Area Paid Media Strategy & Execution:

• Include all roles and responsibilities of the position including any team leadership requirements. Make it as comprehensive as possible.
• Develop and execute an integrated, full-funnel paid media strategy aligned with Snooze's brand, Guest acquisition, traffic, and revenue goals.
• Directly build, manage, and optimize campaigns across Google Ads, including Search, Performance Max, and YouTube, as well as Meta, Yelp, and other relevant platforms.
• Lead campaign structure, audience targeting, bidding strategies, budget management, creative testing, and ongoing performance optimization.
• Evaluate media investment across restaurant locations and markets, balancing local business needs, competitive dynamics, and growth opportunities.
• Establish disciplined budget allocation processes that maximize efficiency while supporting short-term sales and long-term brand growth.

Media Innovation & Full-Funnel Growth:

• Identify, test, and scale channels that reach Guests throughout their decision journey, including Connected TV, YouTube, TikTok, programmatic media, and emerging digital platforms.
• Develop strategies that balance demand generation and demand capture, expanding Snooze's reach beyond Guests already actively searching for the brand.
• Partner with Brand and Creative teams to develop channel-specific content and messaging that drives awareness, consideration, and conversion.
• Build a structured test-and-learn approach for evaluating new channels, audiences, formats, and creative opportunities.
• Connect national brand-building efforts with local restaurant marketing opportunities.

Measurement, Analytics & Accountability:

• Establish a clear performance measurement framework across the marketing funnel, from awareness and consideration to Guest acquisition, restaurant visits, and revenue.
• Define meaningful KPIs and conversion events so campaigns optimize toward business outcomes rather than vanity metrics.
• Partner with Technology, Finance, Operations, and Analytics to strengthen tracking, attribution, reporting, and data integrity.
• Develop dashboards and recurring reporting that translate campaign performance into actionable business insights.
• Evaluate marketing effectiveness through incrementality testing, market-level experiments, attribution analysis, and other measurement methodologies.
• Continuously identify opportunities to improve return on marketing investment and overall media effectiveness.

Cross-Functional Leadership:

• Serve as Snooze's internal subject matter expert for paid media, digital advertising platforms, and performance marketing best practices.
• Partner closely with Brand, Creative, CRM/Loyalty, Culinary, Operations, Technology, Finance, and Analytics to align media investments with business priorities.
• Manage relationships with media platforms, technology partners, and external agencies as needed.
• Translate complex performance data into clear recommendations for marketing leadership and cross-functional stakeholders.
• Establish the processes, tools, and capabilities needed to scale Snooze's performance marketing function as the company grows.
• Perform other tasks, duties, and responsibilities as assigned to meet Snooze's business and operational goals and priorities.

Other tasks, duties, and responsibilities as assigned to meet Snooze’s business and operational goals and priorities

Is this role the right fit for you?

If this is the right role for you, you must possess the following skillsets:

• Deep, hands-on expertise in Google Ads, including Search, Performance Max, conversion tracking, bidding strategies, and campaign optimization.
• Strong working knowledge of Meta Ads Manager, YouTube advertising, and paid social strategy.
• Strong understanding of full-funnel marketing and how awareness, consideration, demand generation, and demand capture contribute to long-term growth.
• Proven ability to manage paid media budgets, make strategic investment decisions, and optimize toward measurable business results.
• Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, and digital analytics.
• Experience building reporting dashboards, analyzing campaign performance, and translating data into actionable recommendations.
• A highly analytical mindset paired with strong creative and strategic instincts.
• Ability to operate independently, prioritize effectively, and build processes in an evolving environment.
• Strong communication, presentation, and relationship-building skills, with the ability to influence stakeholders across functions and levels.
• Strategic leadership skills, paired with a hands-on approach to getting the job done.
• A positive, upbeat and glass-half-full attitude about their work
• Ability to have fun, dance, and laugh under/during stressful situations (yes, seriously)

Let’s Talk Prerequisites! (Education, Credentials, and Experience)

• Must be authorized to work in the United States
• Bachelor’s degree or higher in marketing, business, analytics, or other relevant discipline preferred
• 7+ years of related experience in performance marketing, paid media, digital acquisition, or growth marketing, with demonstrated ownership of media strategy and execution
• 3+ years of leadership experience, including direct supervision of Digital Strategy Team or other related positions
• Experience partnering with and managing third-party media agencies, platform partners, and external vendors is a plus.
• Experience in restaurant, hospitality, retail, franchise, or another multi-location consumer business preferred.

Let’s Get Physical (Additional Requirements)

• Must have the stamina to work 45 to 55 hours per week
• Minimal travel required
• Home base is in Denver, CO at the Snooze Restaurant Support Center (3 days a week required in office)

The Nitty Gritty Details

Denver area base salary range: $130,000-$165,000 per year

The base salary range above represents the low and high end of the Snooze salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Snooze’s total compensation package for employees.

At Snooze, we encourage Snoozers and Guests to show up as their true, authentic selves – because everyone has a seat at our table. We celebrate individuality and encourage our Snoozers to be their best selves every day. As a result, Snooze is proud to be an Equal Opportunity Employer. In accordance with applicable federal, state, and local laws, it is the policy of Snooze to recognize the essential rights of all applicants and Snoozers as individuals and to recruit, hire and promote the best-qualified person to do a particular job without regard to race, religion, sex, age, disability, national origin, or other protected classes. Our only consideration in selecting a person for a job is the person’s ability to perform the job in question.

The physical demands described are representative of those that must be met by a Snoozer to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship! This description is proprietary and confidential to Snooze HoldCo Inc.