Paid Social Manager

OVERVIEW

Bernstein-Rein is seeking a Paid Social Manager to own paid social strategy, implementation, optimization and reporting across assigned client accounts.

This is a hands-on channel ownership role. The Paid Social Manager will translate client business objectives and integrated campaign direction into effective paid social strategies, buys, testing plans and performance recommendations. This person will be the agency’s day-to-day paid social expert, with direct responsibility for building and managing campaigns within the platforms.

The Paid Social Manager will ensure paid social is thoughtfully integrated into the overall campaign approach while maintaining accountability for paid social execution and results.

RESPONSIBILITIES

• Own paid social strategy, planning, implementation, optimization and reporting across assigned client accounts.
• Translate client objectives, audience needs and campaign direction into effective paid social recommendations, including platform selection, audience approach, budget allocation, creative needs, testing and measurement.
• Develop paid social plans that define the role of social across awareness, consideration, lead generation, acquisition, retention and local-market activity.
• Build, traffic and manage campaigns directly within paid social platforms, including Meta, LinkedIn, TikTok, Pinterest, Reddit and other relevant channels.
• Manage campaign setup, targeting, budgets, bidding, placements, creative implementation, pacing, quality assurance and ongoing optimization.
• Develop and execute testing plans across audiences, messaging, creative, formats, placements, landing experiences and platform capabilities.
• Partner with Creative teams to provide clear direction on paid-social asset requirements, platform best practices and creative-testing opportunities.
• Monitor platform performance and identify trends, risks and opportunities; make proactive recommendations to improve campaign results.
• Own paid social reporting, including clear performance readouts, actionable insights, optimization recommendations and testing learnings.
• Ensure campaign naming conventions, UTMs, platform pixels, conversion events and required documentation are in place to support clean reporting and campaign management.
• Work closely with the Digital Strategist, Media, Account Management, and Creative to align paid social activity with broader campaign and client needs.
• Participate in client meetings and communicate paid social recommendations, performance and next steps clearly and confidently.
• Stay current on platform changes, privacy requirements, emerging ad products, AI-enabled tools and paid social best practices; identify what is relevant and practical for client programs.
• Help maintain paid social process standards, including campaign documentation, QA checklists, optimization cadence and reporting templates.

REQUIRED QUALIFICATIONS

• 3–5 years of hands-on paid social experience in an agency, in-house marketing team or performance marketing environment.
• Strong direct experience managing campaigns in Meta Ads Manager is required.
• Working experience with additional paid social platforms, such as LinkedIn, TikTok, Pinterest, Reddit or X, is preferred.
• Demonstrated ability to develop paid social recommendations and independently build, manage and optimize campaigns within platform.
• Strong understanding of paid social objectives, audience strategy, targeting, bidding, creative formats, testing and performance optimization.
• Experience managing campaign budgets and monitoring delivery against approved plans.
• Experience reporting on paid social performance and translating results into clear insights and recommendations.
• Working knowledge of pixels, conversion tracking, UTMs, Google Tag Manager and platform reporting.
• Strong attention to detail, including campaign setup, trafficking, documentation and quality assurance.
• Ability to manage multiple campaigns and priorities while maintaining responsiveness, organization and quality.
• Strong written, verbal and presentation skills, with the ability to communicate effectively with clients, internal teams and platform partners.
• Curious, proactive and comfortable operating in a fast-moving environment where platform capabilities and client needs continue to evolve.
• Bachelor’s degree in marketing, advertising, communications or related field preferred. Relevant platform certifications are a plus.

ABOUT BR

At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true

brand purpose, and more than half a century of unrivaled experience. Our Retailigent

approach leverages consumer and B2B expertise to uncover insights and craft brand

purposes that transform dreamers into disruptors. BR’s core mission has remained the

same since 1964: to impact the future of retail.

If you’re up for the challenge and want to join a team committed to accelerating our clients’

growth, we encourage you to apply.