Marketing Specialist

Hornblower Group is a global leader in experience and transportation. Spanning a 100-year history, Hornblower Group’s portfolio of international offerings includes water- and land-based experiences and ferry and transportation services. City Experiences, Hornblower Group’s premier experience division, offers dining and sightseeing cruises and walking and food tours through the City Cruises, Walks, and Devour brands. City Ferry, part of Hornblower Group’s Ferry and Transportation Division, is the largest private operator of high-speed passenger and vehicle ferries in the United States, carrying more than 10 million passengers annually and operating services including NYC Ferry, Puerto Rico Ferry, and other regional ferry systems. Hornblower Group’s subsidiaries include Hornblower Marine, which provides vessel outhaul and maintenance services at Bridgeport Boatworks in Bridgeport, Connecticut, and Seaward Services, Inc., a full-service shipping, waterfront logistics and management company that specializes in the operation and maintenance of government and commercial vessels. Additionally, Anchor Operating System, LLC, a Hornblower Group subsidiary and independent entity, provides reservation, ticketing and website integration services for clients in the transportation, tourism and entertainment industries. Today, Hornblower Group’s global portfolio covers over 10 countries, over 50 U.S. cities and serves more than 20 million guests annually. Headquartered in Orlando, Florida, Hornblower Group’s additional corporate offices reside in San Francisco, California; Boston, Massachusetts; Chicago, Illinois; London, United Kingdom; New York, New York; Dublin, Ireland; and across Ontario, Canada. For more information, visit hornblowercorp.com.

Position Summary

We’re looking for a Paid Search & Paid Social Specialist to manage the day-to-day execution, optimization, and reporting of paid media campaigns across search and social platforms.

This is a hands-on keyboard role that supports multiple ports across the City Cruises business. This role will work closely with the campaign and local teams internally to ensure budgets, strategy, and execution are all aligned. You’ll be responsible for building and launching campaigns, monitoring performance, making optimizations, testing new approaches, and translating results into clear insights and recommendations.

Duties And Responsibilities

Campaign Management

• Build, launch, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn.
• Manage campaign setup, targeting, audiences, budgets, bidding, creative, and financials across multiple campaigns supporting each assigned port and business unit.
• Monitor daily and monthly budget pacing across assigned campaigns and ports to ensure accurate spending and allocation.
• Perform ongoing campaign QA and ensure campaigns, tracking, budgets, and landing pages are working as intended.
  
  

Optimization & Performance

• Monitor performance and make regular, data-driven optimizations to improve efficiency and results.
• Analyze trends and identify opportunities to scale successful strategies across ports and business units to improve performance.
• Develop and execute tests across targeting, creative, bidding, campaign structure, and new engine features.
  
  

Reporting & Analysis

• Prepare recurring paid media reporting and communicate performance against goals and KPIs such as Revenue / ROAS and Leads / CPL.
• Turn performance data into clear insights and actionable recommendations for internal stakeholders.
  
  

Collaboration

• Work closely with campaign and local teams on activation support for company initiatives across ports and business units.
• Provide feedback and insights that inform creative, landing page, messaging, and broader marketing decisions.
• Work with leadership and internal teams to prioritize campaign requests based on business needs and revenue opportunities.
  
  

Requirements & Qualifications

• 3+ years of hands-on experience managing paid search and paid social campaigns.
• Demonstrated experience independently building, launching, troubleshooting, and optimizing campaigns directly within Google Ads, Microsoft Ads, Meta Ads Manager, and TikTok.
• Strong understanding of paid media strategy, campaign structure, targeting, bidding, creative testing, conversion tracking, and performance measurement.
• Proven experience using automation when optimizing across campaigns.
• Prior experience managing multiple budgets within accounts.
  
  

Preferred Qualifications

• Experience with Google Analytics and/or other analytics and reporting platforms.
• Prior experience with bid management platform such as Search Ads 360
• Ability to build out report dashboards in tools such as Data Studio, Tableau, or other platforms.
• Experience with project management platforms such as Monday.com.
  
  

The RESPECT Service System embodies our mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.