Senior Paid Social Manager

Job Description

Paid social is one of the most important ways B2B buyers discover, evaluate, and engage with software brands before they ever speak with Sales. At Sage, we’re looking for a Senior Paid Social Media Manager to own how paid social supports demand generation, pipeline, and revenue across North America.

This role sits within the Performance Media team and is focused on strategy, planning, execution, testing, optimization, and performance measurement across paid social channels. You will lead paid social programs across platforms such as LinkedIn, Meta, Reddit, and emerging channels, with a clear focus on reaching the right audiences, improving creative performance, and driving high-quality leads, sales-qualified opportunities, pipeline, and return on investment.

This is a hands-on performance marketing role for someone who understands that strong paid social is not just media buying. It requires audience strategy, creative testing, platform fluency, data analysis, agency management, and close partnership across Brand, Organic Social, Creative, Performance Marketing, Product Marketing, BDR/SDR, agency, and platform teams.

You will use performance data, platform insights, creative learnings, and AI tools to improve how Sage plans, tests, scales, and measures paid social across North America.

Location Requirement: Hybrid 3 days per week from our Atlanta office (Ponce City Market)

Minimum Qualifications

• At least 5+ years of experience in B2B paid social marketing within B2B SaaS/tech
• Hands-on experience managing paid social campaigns across major platforms such as LinkedIn, Meta, Reddit, or similar channels.
• Background owning paid social strategy, audience planning, creative testing, optimization, and performance measurement.
• Experience managing agencies, platform partners, campaign budgets, timelines, and performance expectations.
• Strong analytical skills with the ability to connect paid social performance to lead quality, sales-qualified opportunities, pipeline, revenue, and return on investment.
• Experience partnering cross-functionally with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Development, agencies, or platform teams.
• Experience using AI tools to improve marketing effectiveness, creative variation, testing, optimization, reporting, or workflow efficiency.
• Strong communication and stakeholder management skills, with the ability to own initiatives, make recommendations, and drive execution with minimal direction.
• Experience working directly with social platform representatives and agency partners.
• Experience testing new social platforms, formats, audiences, creative approaches, or campaign structures.
  
  

Who is Sage?

Sage helps small and medium-sized businesses succeed with AI-powered accounting, finance, ERP, payroll and HR software. Knowing that over 6+ million of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

Why Join Sage

• Own paid social strategy for North America in a role tied directly to lead quality, pipeline, revenue, and return on investment.
• Work on more than media execution by shaping audience strategy, creative testing, platform experimentation, optimization, and performance insights.
• Partner with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Development, agencies, and platform teams to build social programs that are connected across the buyer journey.
• Use AI in practical ways to improve creative development, campaign testing, optimization, reporting, and workflow efficiency.
• Join a global B2B SaaS company where paid social is treated as a measurable growth channel, not just a brand awareness tactic.
  
  

Key Responsibilities

• Own and execute Sage’s paid social strategy across North America, including LinkedIn, Meta, Reddit, and emerging social platforms.
• Develop paid social channel plans, audience strategies, creative testing roadmaps, and optimization plans that support lead generation, pipeline, and revenue goals.
• Manage paid social campaign execution from planning through launch, testing, optimization, reporting, and performance improvement.
• Partner with Brand and Creative teams to develop and optimize paid social creative, messaging, formats, and content.
• Collaborate with Organic Social to create a more connected paid and organic social approach across priority campaigns and audiences.
• Work directly with agency and platform partners to plan, execute, optimize, and scale paid social campaigns.
• Use performance data to refine campaigns, identify opportunities, and improve marketing-qualified leads, sales-qualified opportunities, pipeline contribution, and return on investment.
• Leverage AI tools and emerging technologies to improve creative development, testing, optimization, reporting, and campaign performance.
• Stay current on social platforms, audience behavior, creative best practices, platform changes, and emerging paid social opportunities.
• Communicate performance insights, recommendations, risks, and decisions needed to internal stakeholders and agency partners.
  
  

Benefits? We have plenty.

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)