Marketing Specialist

About the job

Our client is a rapidly scaling, direct-to-consumer (DTC) lifestyle brand and e-commerce leader (150–300 employees) specializing in premium personal wellness lines. We are seeking a highly analytical, data-driven Marketing Specialist to fully manage and scale their paid digital media channels. This mid-senior role owns multi-million dollar ad-spend deployment across key paid channels to maximize customer acquisition and optimize return on investment (ROAS).

Why Join Us

• Manage Enterprise Growth Budgets: Drive immediate brand visibility and performance using extensive corporate paid acquisition allocations.
• Data Autonomy Mandate: Run continuous creative A/B testing, audience attribution experiments, and landing page conversion optimizations without layer-delayed approvals.
• Collaborative Creative Partnership: Partner alongside an elite, rapid-turnaround internal video production and design agency hub.

Responsibilities

• Paid Media Optimization: Plan, deploy, and continuously optimize paid media campaigns across core platforms (Meta Ads Manager, TikTok Ads, Google Search/PMax).
• Funnel Analytics Auditing: Analyze day-to-day traffic metrics, assessing click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA) to identify efficiency leaks.
• A/B Testing Management: Architect rigorous landing page layouts, pricing tier hooks, and ad copy variations to continuously boost conversion efficiency.
• Data-Driven Performance Reporting: Aggregate cross-channel performance analytics into clear, visual executive dashboard reviews for marketing leadership panels.

Qualifications

• Education: Bachelor’s degree in Marketing, Statistics, Data Analytics, Business, or a related field.
• Experience: 3 to 5+ years of verified hands-on success directing paid media performance budgets explicitly inside a high-growth DTC e-commerce or digital consumer brand ecosystem.
• Platform Mastery: Master-level technical execution inside Meta Ads Manager and Google Ads; strong capability utilizing Google Analytics 4 (GA4) and modern data attribution tracking frameworks.
• Analytical Balance: A dual-brained professional who can comfortably balance rigorous, spreadsheet-heavy data analysis with highly creative ad concept direction.

Job Location & Details

• Location: US - Multiple Locations (Regional Digital Creative Hubs in Los Angeles, CA | Austin, TX | Miami, FL)
• Work Model: Hybrid (Flexible 2 days in-office option)
• Employment Type: Full-Time, Permanent
• Salary Range: $85,000 – $110,000 / year + Quarterly Performance Bonuses + Full Comprehensive Health/Dental Matrix.