Manager, Performance Marketing

Responsibilities

Be Part of What's Next

Join Hearst Magazines and help shape how millions of consumers discover, engage with, and subscribe to some of the world's most iconic media brands. As Manager, Performance Marketing, you'll play a key role in driving measurable audience growth by combining data, creativity, and experimentation to build high-impact acquisition strategies across our portfolio.

About Hearst Magazines (Why Us?)

Hearst Magazines is home to 30 brands that reach audiences across every platform, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Men's Health, Oprah Daily, Popular Mechanics, Runner's World, Town & Country, and many more. Our teams create premium content, innovative consumer experiences, and industry-leading marketing solutions that connect with millions of readers every day.

Key Responsibilities (What You Are Doing)

• Help lead performance marketing strategies supporting memberships, email acquisition, direct products, and brand licensing across a portfolio of consumer brands.
• Develop and execute paid acquisition strategies across paid social, search, and emerging channels to maximize customer growth and marketing efficiency.
• Manage campaign budgets, bidding strategies, audience targeting, and optimization efforts to improve acquisition performance and return on investment.
• Lead creative testing, audience experimentation, and performance optimization initiatives using data-driven insights and best practices.
• Partner with Analytics to evaluate campaign performance, attribution, incrementality, and customer lifetime value, translating findings into actionable recommendations.
• Collaborate closely with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams to execute integrated acquisition strategies.
• Coach and provide day-to-day guidance to Associate Managers while contributing to team best practices, operational improvements, and a culture of experimentation and continuous learning.
• Explore AI-powered tools, platform automation, and emerging technologies to improve campaign performance, reporting efficiency, and marketing workflows.
  
  

Qualifications (What We're Looking For)

• 3+ years of experience managing paid media campaigns for a consumer business or equivalent experience.
• Hands-on experience managing campaigns across Meta, Google, and other paid acquisition platforms.
• Strong understanding of customer acquisition metrics, including CPA, CPL, ROAS, attribution, and marketing performance measurement.
• Demonstrated experience managing paid media budgets, campaign optimization, and performance forecasting.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
• Excellent communication and cross-functional collaboration skills with the ability to influence stakeholders.
• Highly organized with exceptional project management skills and strong attention to detail.
• Passion for experimentation, continuous learning, and leveraging AI-enabled marketing tools and emerging technologies.
• This role is based in New York, NY and follows a hybrid schedule requiring four days per week in the office.
  
  

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
  
  

The base salary range for this role is $76,000–$82,400. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.