Media Director

Media Director

At Haberman, we believe great marketing and communications can make the world better.

For more than 30 years, we’ve partnered with pioneers—organizations tackling some of society’s biggest challenges in health, sustainability, food, agriculture, education, financial wellness, and social impact. Our mission is simple:

To tell the stories of pioneers making a difference in the world.

Haberman is seeking a Media Director to build on our current momentum in taking our integrated service offering to the next level. Our audience-first paid media approach has been elevated as a priority for the agency in recent years. It has been proven by remarkable business outcomes, also powered by a robust test & learn structure. Paid media continues to be a priority for the agency and is ripe for continued innovation to drive business outcomes and operational efficiencies as the broader landscape of consumer behavior, AI evolution and the agency model continues to change.

This critical leadership role will further deepen our ability to deliver clear investment returns to clients, build and nurture a high-performing team, and lead the roadmap to incorporate AI into our workflows and agency offering in the right ways. The leadership for this role does not end with the media team itself, as integration with creative, influencer & PR capabilities are a core part of how we drive business results. This connectivity deepens the insights we derive from paid media to inform our test & learn flywheel and scale optimizations for greater returns.

The Media Director will lead and inspire an already robust + still growing and diverse team, while guiding Haberman media capability evolutions, including recommendations for investments to create competitive advantages for our mission-driven clients. You will help sharpen the questions we are asking and the opportunities we pursue as a key member of a highly engaged, fun team of experienced marketing leaders. You inherit a core legacy strength in PR, a newer but increasingly powerful test & learn approach to continuous ROI improvement and an eagerness to fully realize the promise of our audience’s insight-driven approach to media and creative.

You’re just as eager to apply proven principles and approaches you’ve seen work countless times to grow brands, as you are to evolve the playbook alongside the industry. You’ll expand our connections to technology, AI and publisher innovators to help our team learn + solution faster and clients adopt best practices and new opportunities at pace.

• Sharpen and evolve our audience-first media solutions (traditional and digital) to serve and stay ahead of client challenges and business needs – planning, measurement strategy and enablement, buying, optimization and reporting 
• Lead a team of planners and buyers to deliver integrated media plans that drive business outcomes for clients, and personally lead connection planning for select clients
• Speak the language of senior clients and their investors – articulating Haberman recommendations and then communicating results in ways that project and clarify brand, financial and sales outcomes – not just media metrics
• Collaborate across Haberman owned and earned teams to ensure paid is coordinated for the greatest investment returns with owned and earned efforts
• Enhance the Haberman way of audience planning and engagement to uniquely provide our creative teams better strategic and executional direction, resulting in better returns on client investments
• Evolve the Haberman Ad Tech stack and our data and measurement partnerships – managing the people, process and technology investments to create a truly superior offering for Haberman clients
• Partner with our AI investment arm to build and execute against the innovation roadmap 
• Foster a culture where anything is possible and team members are teaching / learning / doing with and for each other to deliver remarkable ideas for unique client challenges across the fully integrated team of media, creative, influencer & PR 
• Make Haberman a place where technology innovators and media partners want to partner to evolve the art and science of storytelling 
• Become a public face at events and author of points of view to attract new talent and clients 
• Serve as a media department resource for new revenue and business opportunities

• 12+ years of experience, ideally in both agency and client environments
• A go-to set of planning and execution principles you’ve seen work over time, even as the external media landscape constantly shifts
• The ability to put the principles into action with agency teams and clients to generate highly effective paid media investments – cutting through the clutter of noise, options, acronyms and chaos in the landscape. 
• An inspirational and focused leadership approach to developing and managing a diverse team of talent
• A track record of learning-through-doing to fill in the unknowns that your principles and playbook don’t answer, and to create new winning plays
• Depth in digital marketing and understanding of the video landscape, with at least the last 5 years direct experience with search, social and programmatic media for brand building and e-commerce / online conversion-type goals
• Comfort in both performance and broader awareness-generating media, and a track record of finding the right mix to generate client sales / brand building results
• Inherent knowledge of CPM’s and planning cost / delivery tradeoffs in all major media
• Biddable media hands-on experience, and ideally current or past certifications in at least one major platform; deep understanding of how biddable media works, how to select and evaluate audiences, how to set and achieve goals, and the common challenges in achieving investment return thresholds for clients
• Familiarity with media plans for brands of very different sizes and categories; CPG category expertise rooted in principles of media sufficiency is essential, and financial services and public health/wellness are preferred
• Working familiarity with major retail.com platforms (e.g., Kroger, Walmart, Target) and marketplaces such as Amazon and Instacart
• Strong relationships with top publishers, platforms and measurement partners, with the ability to unlock training / coaching opportunities for the team
• Strong negotiation skills that create advantaged deals
• Exceptional analytics and insights + optimizations writing skills to convey clear recommendations for clients
• Significant client-facing experience and comfort with presenting and pitching to executive level
• Deep knowledge of the modern tool and ad tech stack, and experience upgrading / modernizing the capabilities for an agency and/or client

• Our mission speaks to you: To tell the stories of pioneers making a difference in the world.
• “Whatever it takes” is just how you roll. That’s how Haberman gets world-changing results for our clients.
• You’re curious. As in, late night, all day, one more page, one more link, keep asking questions curious.
• You’re a natural born, career-honed, supernaturally blessed, idea weaving communicator.
• You’re brave. You will walk out with a rock and a sling. You will face the blank canvas. Grinning.
• You’re OK with being vulnerable. You’re OK asking for help. You’re willing to trust a team member.
• You either never had an ego or you had it surgically removed. Collaboration is as natural as breathing.
• You assume positive intentions. Gotta problem? No prob. Get past it. Address it in 48 hours, if not sooner.
• When you hear the word “creative,” your immediate response is, “Aren’t we all?” No. Boxes. Here.

Expected Salary Range: $135,000–$165,000 annually

Compensation will be determined based on experience, qualifications, demonstrated expertise, and internal equity.

Haberman offers a comprehensive benefits package that includes:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation, holidays, and sick time
• Life and disability insurance
• Professional development opportunities
• Bonus eligibility
• Employee Assistance Program (where applicable)

If you’re excited about helping pioneering organizations solve meaningful challenges—and helping shape the future of marketing—we’d love to hear from you.

Please send your resume and a cover letter explaining why you’re a great fit to [email protected].

Please include “Media Director – Your Name” in the subject line.

Equal Opportunity Employer

• Haberman is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where everyone has the opportunity to thrive. We welcome applicants of all backgrounds and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.