Paid Media Strategist

Job Summary:

We are seeking experienced and results-driven Paid Media Specialist to join our dynamic team. Managing a portfolio of high-end and global clients, you will be responsible for providing expert-level consulting services, specializing in the design, execution, and optimization of sophisticated paid media strategies.

The ideal candidate possesses a deep understanding of the paid media ecosystem, a proven track record of driving significant ROI for clients, and exceptional client relationship management skills.

Key Responsibilities:

1/ Strategic Consulting:

• Serve as a trusted advisor to key clients, understanding their business objectives and translating them into comprehensive, multi-channel paid media strategies.
• Develop bespoke paid media roadmaps, outlining tactical execution plans, budget allocations, and performance measurement frameworks.
• Collaborate cross-functionally with other teams (e.g., SEO, content, analytics) to deliver integrated client solutions.
• Stay abreast of industry trends, emerging platforms, and technological advancements in paid media, providing proactive insights and recommendations to clients.

2/ High-end client Relationship Management:

• Manage a portfolio of top high-end clients with an international footprint across Europe and the US markets.
• Build and maintain strong, long-term relationships with senior-level client stakeholders.
• Present complex data and strategic recommendations clearly and concisely to non-technical audiences.
• Conduct regular client check-ins and business reviews to discuss performance, and identify areas for improvement.

3/ Campaign Management & Optimization:

• Oversee the end-to-end management of complex paid media campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic, native advertising).
• Lead the development of advanced targeting strategies, audience segmentation, and bidding methodologies.
• With the support of our Data team utilize advanced analytics and reporting tools to monitor campaign performance, identify trends, and provide actionable insights.

4/ Team Leadership & Mentorship:

• Potentially mentor and guide junior experts, sharing expertise and best practices.
• Contribute to the development of internal methodologies, tools, and training programs related to paid media.

Qualifications:

Experience:

• A minimum of 3 years of experience in paid media is required.
• Proven experience working with scale up and enterprise-level clients with complex organizational structures.
• Demonstrable track record of successfully managing large-scale paid media budgets and consistently exceeding client performance targets would be a huge plus

Soft Skills:

• Exceptional communication, presentation, and interpersonal skills.
• Strong strategic thinking and problem-solving abilities.
• Highly organized with meticulous attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Technical Proficiency:

• Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other major paid media platforms.
• Strong analytical skills with the ability to interpret complex data, identify trends, and draw actionable conclusions.

What We Offer:

• Competitive salary commensurate with experience.
• Opportunities for continuous learning and professional development.
• A collaborative and supportive work environment where your expertise is valued.
• The chance to work with a diverse portfolio of exciting clients and make a significant impact.