Lead Generation Specialist (Web3)

We’re looking for a Web3-native lead generation specialist to build a qualified B2B pipeline for Instanodes. The ideal candidate understands the blockchain ecosystem, knows where to find relevant projects and decision-makers, and can turn research into qualified opportunities.

Responsibilities

• Research and identify prospects across protocols, DeFi, DApps, wallets, exchanges, L2s, rollups, validators, and Web3 infrastructure companies.
• Source prospects through X, LinkedIn, Telegram, Discord, GitHub, DefiLlama, Dune, RootData, CryptoRank, CoinGecko, CoinMarketCap and other relevant Web3 sources.
• Identify founders, CTOs, engineering leaders, DevOps teams and other relevant decision-makers.
• Track funding, launches, new chain deployments, hiring, ecosystem growth and other buying signals.
• Run targeted outbound campaigns across X, LinkedIn and email.
• Research each account and identify potential infrastructure requirements before outreach.
• Leverage AI tools and automation for prospect research, lead enrichment, personalization, prioritization, and workflow optimization.
• Qualify leads based on use case, infrastructure needs, buying intent, and potential value.
• Work with Growth and BD to convert qualified leads into meetings and opportunities.
  
  

Requirements

• 2+ years of experience in Web3 / Blockchain lead generation, outbound sales or B2B BD.
• Strong understanding of the Web3 ecosystem.
• Hands-on experience finding and qualifying Web3 projects and companies.
• Experience with X, LinkedIn, Telegram, Discord, GitHub, and Web3 research platforms.
• Experience with LinkedIn Sales Navigator, Apollo, or similar prospecting tools.
• Strong research and communication skills.
• Comfortable using AI tools such as ChatGPT, Claude or Perplexity.
  
  

Success Measures

• Qualified leads and target accounts generated
• Meetings/opportunities created
• Lead-to-meeting conversion
• Outreach engagement and response rates
• Pipeline contribution
• Lead quality and qualification accuracy
• Productivity improvements through AI and automation