Paid Media Specialist

Company Description HigherVisibility is a digital marketing agency that drives business growth through SEO, Paid Search, Paid Social, CRO, and Web Development for clients ranging from SMBs to franchises and multi-location enterprises. The agency is known for full-funnel strategies that connect paid campaigns, conversion optimization, and web experiences to clear business goals and measurable performance. Recognized as Agency of the Year by Search Engine Land and consistently ranked among top agencies by Clutch and G2, HigherVisibility focuses on impact rather than vanity metrics. Its proprietary Targeted Growth System is used across all services to eliminate generic targeting, disconnected tactics, and unclear ROI. The team partners with performance-driven sectors such as home services, financial services, e-commerce, SaaS, and professional services, building strategies tailored to each client’s growth stage and market realities.
Role Description The Paid Media Specialist is a full-time, remote role responsible for planning, executing, and optimizing paid media campaigns across search, social, and other digital channels. This role involves developing media plans aligned with client objectives, managing budgets and bids, and monitoring performance to ensure efficient delivery and strong ROI. The specialist will analyze campaign data, identify trends, and recommend enhancements to improve targeting, conversions, and overall effectiveness. Daily tasks include performing audience and keyword research, creating and refining ad copy and creatives in collaboration with internal teams, and maintaining detailed reporting and documentation. The role also requires clear communication with account managers and clients to present results, explain insights, and align campaigns with broader marketing strategies.
Qualifications

• Media Planning skills, including experience designing and managing paid search and paid social campaigns.
• Strong Communication abilities for collaborating with internal teams, presenting performance insights, and interfacing with clients.
• Marketing and New Media skills for understanding digital marketing funnels, audience targeting, and channel best practices.
• Research skills for conducting audience, keyword, competitive, and market analysis to inform campaign strategy.
• Experience with major ad platforms (e.g., Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads) and analytics tools (e.g., Google Analytics, tag managers, reporting dashboards).
• Proficiency in performance measurement, including tracking, attribution, and optimization toward CPA, ROAS, or similar metrics.
• Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines consistently.
• Prior agency experience or work with multi-location, franchise, or SMB clients is beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.