Sr Media & Marketing Manager

Responsibilities

H-E-B’s Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need. As a Sr Marketing & Media Manager, you’ll lead cross-functional teams to oversee the planning and activation of cross-platform media campaigns, ensuring seamless execution and optimization toward goals and objectives.

Once you’re eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and Customer service. “Partner-owned” means our most important resources—People—drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

Do You Have a

HEART FOR PEOPLE... ability to nurture collaborative relationships?

HEAD FOR BUSINESS... analytical skills to interpret data that informs strategy?

PASSION FOR RESULTS... drive to deliver exceptional campaign performance and service?

We Are Looking For Someone With

• A strong affinity for delivering successful, innovative and integrated media campaigns based on a clear marketing strategy and objectives
• 7+ years of experience in media planning and buying, ad technology, campaign management, or media planning
• Experience with Meta, TikTok, Pinterest, X, Snapchat, Google Ads, and DV360
  
  

What is the work?

• Leads planning, development, execution, and optimization of integrated, multi-channel marketing and media campaigns across all digital platforms
• Partners with Customer Insights and Customer Analytics to uncover compelling insights
• Sets up and traffics cross-platform complex media campaigns
• Assists in development and activation of audience segments for targeting
• Conducts comprehensive QA for compliance, brand safety, and viewability
• Champions a customer-first approach using audience and market insights
• Leads cross-functional initiatives from planning through execution
• Develops strong stakeholder, platform, and vendor relationships
• Monitors performance and implements optimizations
• Supports QBRs, campaign recaps, and recommendations
• Stays current on industry trends and shares best practices
• Applies advanced expertise to solve complex business challenges
• Works with limited supervision while balancing multiple priorities
  
  

What is your background?

A related degree or comparable formal training, certification, or experience7+ years of experience in marketing

Do you have what it takes to be a fit as a Sr. Marketing & Media Manager at H-E-B?

Advanced verbal / written communication and presentation skills

Advanced leadership and influencing skills

Advanced critical thinking and problem-solving skills

Advanced analytical skills; ability to analyze / draw conclusions from data

Ability to drive long-term brand equity growth while delivering on business performance objectives

Ability to lead large cross-functional project teams

Ability to gain alignment with cross-functional teams, leaders, and stakeholders on complex projects

Ability to manage multiple priorities and deadlines, and shift focus between projects / tasks; attention to detail

Ability to demonstrate perseverance in achieving complex / ambiguous goals

Ability to foster teamwork

Can you…

Function in a fast-paced, retail, office environment

Travel by car or plane with overnight stays

Work extended hours