Associate Manager, Social Media

Position: Associate Manager, Social Media

Manager: Senior Influencer Marketing/PR Manager

Function: Marketing

Location: Calabasas, CA (Hybrid - 3 Days Onsite)

Scope: ghd North America

WHO ARE WE?

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ABOUT THE ROLE:

The Associate Manager, Social Media will manage ghd North America's organic social media presence, with a primary focus on Instagram and TikTok. This role is responsible for content planning, publishing, community engagement, social-first storytelling, and performance reporting that brings product innovation, campaigns, creator content, and cultural moments to life.

Partnering closely with the Consumer Engagement Lead, this individual will help translate brand, PR, influencer, retail, and product launch priorities into engaging content and community experiences that strengthen brand relevance, awareness, and consumer connection.

KEY RESPONSIBILITIES:

Social Strategy & Planning

• Develops and executes ghd's organic social strategy across Instagram, TikTok, and emerging platforms.
• Manages the social content calendar, ensuring a consistent cadence across launches, campaigns, creator content, retail moments, and cultural trends.
• Monitors platform updates, social trends, and competitive activity, and provides recommendations to enhance performance and engagement.
• Maintains alignment between social content and broader brand and business priorities.

Creative Direction & Content Strategy

• Develops and executes social-first content across Reels, TikTok, Stories, and Feed formats.
• Partners with internal teams, agencies, creators, and stylists to deliver engaging, platform-native content.
• Identifies opportunities to amplify product innovation, education, creator partnerships, and brand storytelling through social channels.
• Captures real-time content from events, launches, and activations as needed.

Community Management & Brand Engagement

• Manages day-to-day community engagement, including comments, DMs, and audience interactions.
• Maintains a consistent brand voice that is premium, approachable, and culturally relevant.
• Identifies and amplifies user-generated content, creator partnerships, stylist work, and cultural moments that support brand visibility.
• Fosters an engaged social community that strengthens consumer connection and advocacy.

Cross-Functional & Agency Collaboration

• Acts as key partner with Marketing, PR, Influencer, Retail, Education, DTC, and agency partners on social initiatives.
• Manages social content requests, priorities, and timelines across stakeholders.
• Briefs agencies, creators, and freelancers on content needs, creative direction, and campaign objectives.
• Collaborates with Influencer Marketing to integrate creator content, organic advocacy, and UGC in to the broader social content ecosystem.

Performance & Insights

• Monitors key social KPIs, including engagement, reach, follower growth, video views, and content performance.
• Builds regular reporting that translates channel performance into clear insights, optimizations, and recommendations for the Consumer Engagement marketing team.
• Leverages data, audience signals, community feedback, and cultural observation insights to optimize content strategy and inform broader brand, launch, influencer, and retail decisions.
• Partners with Paid Media and DTC teams to identify content opportunities for amplification and broader marketing use.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field plus 4+ years of social media experience within beauty, fashion, lifestyle, luxury, or consumer brand, with previous experience in platform-native content and measurable growth or engagement impact OR 6+ years of relevant experience of social media experience within beauty, fashion, lifestyle, luxury, or consumer brand, with previous experience in platform-native content and measurable growth or engagement impact in lieu of a degree
• Strong fluency in TikTok and Instagram, including formats, algorithms, community behaviors, trends, creator culture, and performance signals.
• Excellent copywriting skills and a clear instinct for tone of voice, brand personality, and social storytelling.
• A strong eye for content, design, pacing, editing, creator fit, and what makes beauty content feel premium but not overly produced.
• Experience managing content calendars, workflows, agencies, and creator partnerships while balancing multiple initiatives
• Proficiency with social analytics tools and creative tools such as Dash Hudson/Dash Social, CreatorIQ, Canva, Figma, CapCut, Sprout Social, TikTok Creative Center or similar platforms.
• Ability to shoot, edit, or guide agile content when speed matters is a strong plus.
• Effective verbal and written communication skills; detail-oriented, solutions-driven, and organized.
• Ability to multi-task, work on multiple projects at once, and manage timelines in a fast-paced environment.
• Passion for beauty, hair, creators, fashion, culture, and social media storytelling.

YOU'LL THRIVE HERE IF

• You have a point of view and can clearly articulate what belongs on the brand’s channels and what does not.
• You think in stories, not just posts, building arcs around launches, moments, creators, products, and brand worlds.
• You are deeply organized and can manage a live content calendar without letting priorities slip.
• You are creatively resourceful and can make strong social content without needing a massive production budget.
• You understand beauty, fashion, pro artistry, creator culture, and why certain moments resonate.
• You are energized by helping build a stronger social identity for a premium beauty-tech brand with global recognition and room to evolve locally.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles—Pay Range: 75,000 – 95,000 salary per year plus bonus. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [email protected]. This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.