Sr. Media Planner

Overview

Integrated Media Planners participate in the development and management of effective integrated offline and digital media plans and buys, while working closely with their own team as well as other departments. They are an essential part of the team’s success as they help bridge the gap between strategic vision and management of day-to-day responsibilities.

Responsibilities

• Develop and maintain media plans, and related documentation including approvals and budgets
• Utilize media research tools and resources to support the development of strategic client recommendations
• Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates returned proposals, and forms a final recommendation
• Stay abreast of what is happening in local markets & within the media landscape
• Inform Supervisor of day-to-day activities and any situations that may affect any market plans, buys, etc.
• Support with delegation of responsibilities and assist team leaders in growth and development of Planners and Assistants
• Evaluate media opportunities and provide thorough analysis for clients
• Lead the gathering and evaluation of target research
• Deliver reporting with the necessary information, based on a documented framework and analyze results against defined campaign metrics (e.g., performance & analytics reports, buy summaries, etc.)
• Review competitive intelligence and work with planners to determine key findings
• Facilitates client billing, coordinating across departments to ensure accurate, timely, and comprehensive invoicing
  
  

Qualifications

• Experience with 3rd party ad server (CM360 preferred)
• Ability to analyze complex data, including but not limited to audiences, market & sales, media mix, and competitive reporting, all to assist in formulating actionable offline and digital plans
• Up-to-date knowledge of the media landscape (digital and traditional) and marketing concepts, best practices, and the media planning and buying process across digital and traditional media
• Solid understanding of media performance metrics across marketing funnel
• Is passionate and articulate, and can craft a compelling case/recommendation and present it to the client
• Capacity to see the bigger picture across all marketing touch points, e.g., TV, Display, Mobile, Search, Social
• Minimum of 3 years online & offline media planning experience
• Bachelor's degree, preferably in advertising, marketing, or a related program
• Excellent negotiation and communication skills
• Strong mathematic & analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Ability to work well in a team structure and function as a leader when necessary
• Working knowledge of media research tools and software such as comScore, cross-tabulation software (MRI, Simmons, etc.), MediaTools/Guideline, MediaOcean/MBOX/Spectra, competitive software (Kantar/Media or Nielsen AdIntel), Reach/Frequency estimators
• Proficiency in Microsoft Suite (Excel, PowerPoint) and Google tools (Sheets, Slides); Mac & Keynote skills helpful
• Ability to thrive in a hybrid work environment, demonstrating strong self-motivation, autonomy, and resourcefulness