Regional Event Sales and Brand Activations Manager

Regional Event Sales and Brand Activations Manager, New York Markets

Department: Marketing

Reporting to: Director of Marketing, New York Markets

Location: New York (on-site across Time Out Market DUMBO and Time Out Market Union Square)

Salary: $100,000 per annum (existing position, expanded scope)

Role Overview

We love what we do, and it shows. Time Out Market is the division of Time Out that brings our food and cultural experiences to life for our guests, readers and clients.

This role combines two distinct revenue streams into a single regional position: event sales (private hire, corporate buyouts, ticketed events) and brand activations (liquor partnerships, sponsorship-led events, beverage and lifestyle brand collaborations). The role works across both Time Out Market DUMBO and Time Out Market Union Square.

The role reports hard line to the Director of Marketing, New York Markets, who owns the integrated commercial marketing strategy across both sites including the brand activations and sponsorship programme. A strong dotted line to both site General Managers ensures operational coordination on event sales delivery and commercial alignment with site trading.

This is an expansion of the existing Regional Event Sales Manager role. The event sales scope is unchanged. The brand activations scope is new and reflects the commercial opportunity to convert relationships with liquor, beverage and lifestyle brands into incremental site revenue through sponsorship, hosted events and themed activations. The role works in close partnership with the Marketing Operations and Activations Manager, who owns the day-to-day execution of activations across both sites.

Key Responsibilities

Event Sales:

• Handle all incoming event inquiries for Time Out Market DUMBO and Time Out Market Union Square and ensure follow-up the same business day.
• Cultivate new event streams by interacting with local businesses to cater to their event needs. Consistently strive to increase customer base.
• Coordinate all administrative event details with clients from inquiry to close, including negotiating, executing proposals, contracts, credit card authorisation forms, processing payments and deposits, developing floor plans, post event follow-up and lost business reports.
• Work with the chefs and operators of each concession to develop competitive, exciting and diverse catering and event offerings.
• Coordinate with the Time Out Market Operations Team and both site General Managers on logistical event details, including site inspections, tastings, vendor meetings and day-of on-site client contact.
• Build and maintain the client database to ensure repeat business.
• Conduct weekly BEO meetings with both site management teams.
• Manage the Triple Seat program including conversion of inquiries and lost business tracking.
• Prepare monthly property sales and commission reports, provided to both General Managers and the Director of Marketing.
• Achieve pre-set sales budgets and forecasts on a monthly, quarterly and yearly basis.
• Coordinate with Time Out Media sales teams to capitalise and monetise sales opportunities across media and markets.
  
  

Brand Activations and Sponsorship Pipeline

• Build and own the brand partnership and sponsorship pipeline across both New York Markets. Target categories: liquor, beverage, lifestyle, media, sports and cultural brands.
• Actively pursue sponsorship revenue: site sponsorships, themed activation sponsorships, programming partnerships, exclusivity deals and seasonal takeovers.
• Lead the commercial negotiation and contracting of brand partnership activations, including sponsorship fees, in-kind contribution, exclusivity terms and activation deliverables.
• Work with the Director of Marketing on the strategic integration of brand activations and sponsorships into the rolling 6-month working plan and 12-month overarching plan.
• Hand off all approved activations to the Marketing Operations and Activations Manager for day-to-day execution. This role owns the pipeline, the contract and the partner relationship. The Marketing Operations and Activations Manager owns the day-to-day execution on the floor.
• Coordinate with the Social Content Creator on partner-driven content opportunities.
• Identify and pursue major brand activation opportunities tied to sporting calendars, cultural moments, seasonal trading peaks and city-wide events.
  
  

Reporting and KPI Accountability

• Held accountable against trackable KPIs set by the Director of Marketing covering event sales pipeline conversion, monthly and quarterly sales targets, brand partnership pipeline value, sponsorship revenue secured and partnership exclusivity wins.
• Maintain a single combined pipeline view across event sales and brand activations, reported monthly to the Director of Marketing and both General Managers.
  
  

Cross-Site Allocation

• Operate to a structured cross-site time allocation across DUMBO and Union Square, reviewed quarterly with the Director of Marketing and both General Managers.
  
  

Skills And Experience

• 5 to 7 years of experience in hospitality event sales, sponsorship, brand partnerships or activation roles.
• Proven sales pipeline conversion experience in a hospitality, venue or events environment.
• Demonstrated experience building brand partnership and sponsorship pipelines.
• Experience negotiating and executing brand partnerships, sponsorship contracts and activation agreements.
• Proficient in Triple Seat or equivalent event sales CRM systems.
• Strong commercial negotiation skills.
• Experience working across multiple physical sites within the same region.
• Strong communication, relationship building and stakeholder management skills.
• Able to operate effectively across marketing (Director, Marketing Operations Manager, Social Content) and operations (GMs, AGMs, concessions) stakeholder groups.
• Familiarity with New York hospitality, beverage, liquor and lifestyle brand landscape.
  
  

General Requirements

• 21+ years of age.
• Possession of or the ability to possess all state required work cards.
• Proof of eligibility to work in the United States.
  
  

Working Knowledge Requirements

• 3 to 5 years in a similar event sales role within the hospitality industry.
• Demonstrated experience building brand partnership or sponsorship pipelines.
• Proficient in Windows MS Office, Outlook.
• Proficient in Triple Seat or other property management sales systems.
• Previous experience managing budgets and event staff.
• Previous experience in event planning and sales.
• Ability to work nights and weekends as needed.
  
  

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Must present and maintain a professional image to further the overall theme of the venue.
• Must be able to move quickly through work and set the pace in the office and venue.
• Must be able to sit and stand for extended periods of time.
• Must be able to twist, tow (push or pull), reach, bend, climb and carry as necessary.
• Must be able to push and lift up to 50 lbs.
  
  

Work Environment and Schedule

• Work environment in both restaurant and traditional office settings.
• Ability to work from home where role permits.
• Personal desk space at both sites.
• Work varied shifts to include days, nights, weekends and holidays as events and activations require.
  
  

About Our Culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

Recruitment Scam Warning

Time Out is aware of recruitment scams in which individuals falsely claim to represent our company.

Please note that Time Out will never ask candidates to pay fees, transfer money or make purchases at any stage of the recruitment process. We also do not conduct interviews or communicate with candidates via Telegram or WhatsApp.

If you receive a suspicious message, job offer or payment request claiming to be from Time Out, please do not respond or send any money. Instead, contact us at [email protected] so we can investigate.

About Time Out Group Plc

Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike. Today, it is the only global brand – with a local voice – dedicated to city life.

Through Time Out Media and Time Out Market – which are highly synergistic – the Company helps its large audience go out in the world's greatest cities with its curated content and experiences, and connects global brands as well as local talents with this valuable audience.

Time Out Media’s multiple digital and physical channels span websites, mobile, social media, videos, newsletters and Live Events. Across these channels, Time Out distributes its high-quality content – created and curated by a global team of local experts – around the best food, drinks, culture, art, music, theatre, travel and entertainment in over 350 cities and over 50 countries. The Company is monetising this global reach and its strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions to international, national and local brands and businesses. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly becoming one of the city's most popular destinations. The success of Lisbon brought further expansion and there are currently 13 open Markets: in addition to Lisbon, there are sites in New York (in Brooklyn's Dumbo neighbourhood and in Manhattan's Union Square), Boston, Montreal, Dubai, Cape Town, Porto, Barcelona, Bahrain, Osaka, Budapest and Vancouver. More Time Out Market locations are in the pipeline as the global expansion continues.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.