Social Media Content Creator

Javvy is on a mission to set a new standard for café favorites with better-for-you beverages that are craveable, convenient, and without compromise. Positioned at the intersection of café culture, convenience, and functional nutrition, we’re reimagining the drinks people buy every day — proving you don’t have to compromise between great taste and quality ingredients. What began as a cult-favorite DTC brand has rapidly scaled into an omnichannel business, now expanding into major retail while building a loyal community around better-for-you café favorites.

The Opportunity:

We're looking for a highly creative, trend-obsessed Content Creator to join our growing team in Charleston, SC — someone who genuinely lives on social media and can turn that instinct into scroll-stopping content for one of the fastest-growing beverage brands in the country.

This is a hands-on, in-the-room role: concepting, scripting, filming, and editing content that shows up across TikTok, Instagram, Meta, and whatever platform blows up next. You'll partner cross-functionally to fuel product launches, campaigns, partnerships, and retail moments — and you'll help shape how millions of people experience the Javvy brand.

You're equal parts creator, producer, and project manager: just as comfortable pitching an idea as you are filming it, editing it, and shipping it on deadline. The split: roughly 70% organic content, 30% performance creative — so you'll build Javvy's organic voice and turn what's working into conversion-ready ads.

What You’ll Own:

Content Creation & Production

• Film, edit, and deliver high-quality video and photo content across social and paid channels.
• Produce platform-native content built for TikTok, Reels, Stories, Snapchat, Pinterest, and Meta — not one-size-fits-all reposts.
• Run storyboarded concepts and independently spot reactive, trend-driven, and evergreen opportunities.
• Keep a “film factory” pace — consistent, high-output creative at scale.
• Capture lifestyle, product, office skits, BTS, event, and UGC-style content.
  
  

Innovation & Trendspotting

• Stay ahead of trends, sounds, memes, creators, and platform shifts — before they peak.
• Bring fresh content ideas to the team every week.
• Spot emerging formats and translate them into on-brand executions.
• Test, learn, and optimize based on real performance data.
  
  

Storyboarding & Creative Development

• Build storyboards, creative briefs, and shot lists from scratch.
• Write scripts and hooks engineered for retention and conversion.
• Partner closely with Brand, Creative, and Performance Marketing to bring campaigns to life.
  
  

Cross-Functional Collaboration & Project Management

• Field content requests from Brand, Retail, PR, Partnerships, Influencer, Paid Media, and Lifecycle Marketing.
• Prioritize against launches, campaigns, and business goals.
• Own the content calendar, production timelines, and asset delivery — organized and on time.
  
  

You’re a Fit If…

• 2–3+ years creating social content, ideally in CPG, lifestyle, beauty, food & beverage, or consumer brands.
• A track record of high-performing content on TikTok, Instagram, and Meta.
• Sharp video editing skills — CapCut, Premiere Pro, Final Cut, or similar.
• Confidence shooting on both iPhone and DSLR/mirrorless.
• Strong storytelling, copywriting, and scripting instincts.
• Fluency in internet culture — trends, platform mechanics, what actually gets watched.
• Comfort on camera, and comfort directing others in front of it.
• Serious organizational chops — you can juggle five projects without dropping one.
• A bias for speed and adaptability in a fast-moving startup environment.
• Paid social creative experience is a big plus.
• Comfort with AI tools for content creation and editing is a plus.
• Bonus points if: You've built or grown your own social presence. You've made UGC or direct-response ad content that actually converts, worked with influencers or creator talent, you love coffee, wellness, and café culture, you can call a TikTok trend before it's a trend.
  
  

Why This Role Rocks:

• Competitive Salary
• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)
• 401(k) Retirement Plan
• Parental Leave
• Free Access to Javvy Products
• Career Growth Opportunities
• Collaborative, Fast-Paced Start-Up Environment
  
  

Equal Opportunity Employer

Javvy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made based on qualifications, merit, business needs, and applicable laws.

This job description is not intended to be an exhaustive list of duties, responsibilities, or qualifications and may be modified as business needs evolve.