Director, Integrated Media

Your Opportunity as a Director of Integrated Media

As a Director of Integrated Media, you will lead integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with day-to-day responsibility for Pup-Peroni. You will serve as a senior media leader and strategic partner to Brand, Customer Marketing, Strategy & Creative, agency partners, and media partner teams to ensure media strategies are business-driving, consumer-centric, measurable, and tightly connected to creative and commercial priorities. You will also lead and develop a team of three direct reports while advancing consistent media best practices, investment discipline, and a culture of curiosity, accountability, continuous optimization and a bold enterprise mindset.

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; maybe more as business need requires.

In This Role You Will

Lead media strategy, planning, and measurement

• Own integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with direct day-to-day responsibility for Pup-Peroni.
• Set strategic direction for full-funnel National and retail media network plans, ensuring investment choices align to brand objectives, consumer insights, business priorities, and measurable outcomes.
• Lead cross-channel planning that connects audience strategy, channel mix, creative considerations, retail activation, measurement, and optimization recommendations.
• Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas; translate insights into clear recommendations for senior stakeholders.
• Establish clear KPIs, audience priorities, test plans, and optimization expectations to improve effectiveness, efficiency, and accountability.
  
  

Collaborate with agency and partners

• Act as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing, agencies, and key media partners.
• Build trusted relationships by proactively communicating strategy, performance, risks, trade-offs, and recommendations across assigned businesses.
• Lead agency ways of working, ensuring clear expectations, strong executional discipline, high-quality strategic output, and continuous improvement.
• Engage with priority media, retail media, measurement, and technology partners to unlock stronger capabilities, innovation, value, and business impact.
• Influence cross-functional decision-making and help resolve competing priorities across brands, channels, budgets, timelines, and partners.
  
  

Lead the team and media operations

• Lead, coach, develop, and manage performance for three direct reports, creating clear priorities, accountability, and growth opportunities.
• Establish consistent operating routines, planning processes, reporting expectations, and media best practices across assigned businesses, but also with an enterprise mindset.
• Oversee budget management, investment pacing, purchase order and system requirements, and spend-to-zero discipline in partnership with budget owners and cross-functional teams.
• Identify operational risks, process gaps, and capability needs; recommend solutions that improve team effectiveness, partner clarity, and business results.
  
  

Minimum Requirements

What we are looking for:

• Bachelor’s degree
• At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles.
• Demonstrated experience leading full-funnel media strategy, managing significant budgets, influencing senior stakeholders, and translating business objectives into measurable media plans.
• People leadership experience, including coaching, prioritization, performance management, and development of direct reports or cross-functional teams.
• Experience in the Consumer Packaged Goods Industry
  
  

Additional skills and experience that we think would make someone successful in this role:

• MBA is preferred
• Experience overseeing multiple brands, business units, or portfolios with complex stakeholder, agency, and investment management needs.
• Strategic, enterprise-minded media leadership with the ability to connect consumer insights, brand objectives, commercial priorities, channel strategy, and measurement into actionable plans.
• Strong analytical and financial acumen, including budget stewardship, investment pacing, performance interpretation, and optimization decision-making.
• Excellent communication and influence skills, with the ability to simplify complex information and make clear recommendations to senior stakeholders.
• Deep understanding of National media, retail media networks, digital ecosystems, measurement approaches, and how media ladders to brand and business strategies.
• Ability to lead through ambiguity, manage competing priorities, and foster collaboration, curiosity, and continuous improvement.
  
  

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Stay connected with us on LinkedIn 

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.