Paid Media Operations Manager
Posted 1 hour ago
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, and our four Cornerstone brands.
The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs, Frontgate, Grandin Road and Garnet Hill.
This is a multi-faceted role with the following key responsibilities:
The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs, Frontgate, Grandin Road and Garnet Hill.
This is a multi-faceted role with the following key responsibilities:
- Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology.
- LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM. Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.
- Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures.
- Project management
- Proven ability to lead/influence cross-functional groups to achieve common goal(s) and drive performance.
- Demonstrated understanding of core Digital Marketing KPIs.
- Strong communication skills with ability and comfort in socializing performance data to all levels of the organization.
- Analytical mind familiar with testing and measurement best practices
- Strong critical thinking skills an absolute must; will be validating or challenging ideas within Paid Media Lab, advocating for Digital needs in cross-functional environment.
- Bachelor's Degree in Marketing, Finance or related field.
- 5+ Years project management experience in a business setting.
- On-hands experience working within Paid Search, Paid Social channels highly preferred.
- Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.
- Strong attention to detail.
- Comfort and willingness to act outside of job description as need arises.
- Familiarity with digital marketing programs and terminology.
- Proactive, positive, influential communicator.
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