Media Campaign Manager

Response Media, one of North America’s leading digital media and relationship marketing agencies, is looking for a savvy Campaign Manager who can drive new levels of client success through their digital media and Ad Ops expertise. The qualified candidate will launch, execute, manage, report and optimize a wide variety of digital media campaigns. Through hands-on coordination with all resource teams internally and on the client side, this role will serve as the primary day-to-day manager of large scale digital media campaigns for our Fortune 1000 clients.

Responsibilities

• Setup, manage, and optimize digital media campaigns encompassing Display, Co-Reg, Social, Search, Email, and other paid media channels.
• Work with media, creative, and technology teams to attain necessary resources and assets to build and execute digital media campaigns.
• Setup and traffic ads and tracking tags across ad serving platforms, media providers, client sites/ landing pages, and web services.
• Verify and document appropriate creative units launched for campaigns.
• Monitor and optimize campaign progress utilizing agency web services, site analytics, DCM, and campaign dashboards/reports.
• Build and prepare weekly agenda, tracking, and forecast reports on campaign progress and optimizations.
• Act as the liaison and maintain transparent communication between media vendors, the client, and agency teams.
• Create and execute media Insertion Orders and Change Orders
• Negotiate media pricing and program offers to meet clients’ needs as well as campaign objectives.
• Assist with campaign wrap reports by contributing knowledge and insights.
• Contribute ideas on how to improve the workplace, relevant trends and findings in the digital media industry, and/or ways to improve individual work quality/efficiency.
• Perform monthly billing and invoice reconciliation. Update providers on their progress/pacing.
  
  

Attributes For Success

• Exceptionally well organized
• Able to prioritize and multi-task
• Self-motivated with leadership characteristics
• Detail oriented
• Strong sense of accountability
• Data driven, curious and proactive
• Work well independently as well as within a team environment
  
  

Desired Skills And Experience

• 2+ years of experience in digital media Ad Ops, preferably in an agency environment
• Direct experience with Google Analytics, SEM, Paid Social, DCM (or similar ad serving platforms)
• Ability to understand and media tracking reports, scorecards, and backend metrics.
• Ability to prioritize and successfully manage multiple on-going projects and deadlines.
• Ability to analyze and identify requirements and trends key to meeting campaign goals. Anticipate potential problems and identify alternative solutions.
• Ability to organize thoughts in logical, clear and concise manner. High level of PowerPoint proficiency.
• Strong mathematical and analytical abilities; proficiency in Microsoft Excel
• Ability to quickly learn new systems and workflows.
• BA/BS or higher (in Marketing/Advertising a plus)