Paid Media Manager

We are looking for a Paid Media Manager to lead high-impact advertising campaigns for clients across a range of industries in Miami, Florida. This role combines strategic planning with hands-on execution, requiring someone who can launch, refine, and scale paid media programs with precision. You will work closely with creative, analytics, strategy, and client-facing teams to translate business goals into measurable media performance.

Responsibilities:
• Build paid media plans that support client goals, performance targets, and channel-specific opportunities across digital platforms.
• Execute and manage campaigns across platforms such as Meta, Google, YouTube, and programmatic environments, ensuring each initiative is launched accurately and efficiently.
• Coordinate campaign setup, trafficking, quality checks, and go-live readiness while maintaining organized structures for audiences, budgets, creative assets, and measurement.
• Track campaign results closely, identify performance trends, and make ongoing adjustments to improve efficiency, scale, and return on investment.
• Evaluate creative effectiveness using engagement and conversion data, then share practical recommendations that inform future asset development.
• Design and carry out testing strategies for audiences, messaging, creative formats, and landing page experiences to improve overall campaign outcomes.
• Oversee budget pacing, allocation, and forecasting so media spend remains aligned with delivery expectations and business objectives.
• Maintain reliable tracking through pixels, conversion events, and measurement frameworks while partnering with analytics teams to confirm data accuracy.
• Prepare performance updates that clearly communicate results, risks, opportunities, and next steps to internal stakeholders and client teams.
• Apply automation and AI-enabled tools where appropriate to improve workflow efficiency and campaign performance.
• 5+ years of experience in paid media, performance marketing, or digital advertising, preferably within an agency setting.
• Demonstrated hands-on expertise with advertising platforms such as Google Ads and Meta Ads Manager.
• Strong knowledge of campaign architecture, optimization methods, and performance analysis across digital channels.
• Experience with analytics, tracking, and tagging tools such as GA4 or comparable measurement platforms.
• Familiarity with creative testing approaches and iterative optimization based on performance data.
• Advanced proficiency in Excel or Google Sheets, with confidence working through budgets, pacing, and campaign metrics.
• Ability to manage multiple accounts or initiatives simultaneously while maintaining accuracy and attention to detail.
• Effective communication skills and experience collaborating with creative, strategy, analytics, and account teams.
Innovation starts with people.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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