Assistant Media Planner

Location: Minneapolis, MN

Job Type: Exempt

Reports to: Associate Media Director

Overview

The Assistant Media Planner’s primary focus will be to help shape and execute media strategies for our clients which includes analyzing digital marketing metrics, collaborating with clients to refine marketing objectives and distributing advertising content to the most impactful media platforms.

Responsibilities

• Research & Insights: Conduct audience & media research using syndicated tools (e.g., YouGov, Media Radar, or similar platforms) to uncover consumer behaviors and media consumption habits.




• Media Planning & Buying: Assist with planning and executing media buys across various offline channels, including linear TV, Radio, OOH, Print, etc




• RFP: Experience issuing and evaluating partner RFPs to bring forward the best opportunities to meet campaign goals.




• Campaign Execution: Able to set up and traffic media buys with offline media partner




• Billing: Lead the monthly billing reconciliation process with oversight from team Supervisor and/or Associate Media Director




• Stay Informed: Stay up-to-date with industry trends, emerging technologies and best practices to ensure our campaigns remain cutting-edge.

Core Competencies

• Bachelor’s degree in media, marketing, or related field preferred




• 1-2 years of experience in media planning and buying




• Experience with 3rd party syndicated research resources (i.e. ComScore, Nielsen, eMarketer) is a plus but not required




• Ability to manage and maintain budgets, billing and media authorizations\




• Experience will RFPing, buying and executing buys with offline media




• Excellent communication




• Detail-oriented with strong organizational skills




• Demonstrates initiative (proactive and responsive)




• Identifies, analyzes and solves problems




• Ability to manage and maintain budgets, billing and media authorizations

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.




• Build and maintain positive relationships with clients and colleagues.




• Accept direction openly and demonstrate a willingness to grow and learn.




• Take pride in our work by meeting deadlines and holding ourselves accountable.




• Bring a positive, solution-oriented attitude to the office each day.




• Mentor and support the growth of teammates who can benefit from our experience and perspective.




• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.