Social Media Manager

Senior Social Media Manager

Company: BUILT

Location: [American Fork, UT/Hybrid In office 4 days a week] Must be local to Utah, or Relocate on your own expense.

Department: Marketing

About The Role

At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow-y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it.

BUILT is looking for a Senior Social Media Manager who can lead both the daily hum of social channels and the larger pulse of creator partnerships. In this role, you’ll architect platform-smart content strategies, drive cultural relevance, and partner with agencies across creative, paid, and creator verticals to build work that resonates and performs.

You’ll blend social-first storytelling, rigorous performance thinking, and creator-centric programming to shape how BUILT shows up across the social ecosystem — every day and in big moments. You will also lead and develop a small but high-impact team, managing the Manager, Creators/Collaborations; Assistant Manager, TikTok; and Community Coordinator to ensure aligned execution, growth, and excellence across all social and creator initiatives.

About BUILT

At BUILT, we don’t just make protein bars, we’ve redefined them. Our promise is to indulge the snacking senses in unexpected, better-for you ways. Our flagship BUILT Puff has 17g of protein and a light, marshmallow-y texture. You’ll see why so many people are loving our products and saying, “What the Puff!?” when they first try it.

Over the last several years, BUILT has been building its social media presence.. We are ready to expand our team with a Senior Social Media Manager reporting to the Director of Social Media. Our culture is fast-paced, fun, and driven. We move quickly, think creatively, and celebrate wins as a team. Headquartered in American Fork, Utah, BUILT is a place where big ideas meet bold execution, and ambitious people can make a real impact.

If you want to be part of a company that’s changing the way people snack (and having a blast while doing it), BUILT is the place for you.

What You’ll Do

Social Media Strategy & Channel Leadership (70%)

• Support BUILT’s multi-platform social strategy across TikTok, Instagram, Twitch, YouTube, and emerging channels.
• Oversee day-to-day content planning, publishing, and optimization with a strong grasp of platform best practices and evolution.
• Build channel playbooks, content frameworks, posting cadences, and format strategies to ensure consistency and performance while staying up to speed on the evolution of algorithms and platforms..
• Lead community engagement and social listening efforts to nurture audience growth, conversation, and grow brand affinity.
• Understand BUILT’s brand voice deeply and direct ideation, storytelling, and content creation that consistently delivers on the brand promise.
• Collaborate with creative partners to ensure content is in-line with social strategy, on-brand, and optimized for each platform - but not afraid to test new things!
• Maintain strong relationships with creative and paid media agencies, aligning them to BUILT’s goals and ensuring seamless execution.
• Work closely with paid media teams and partners to develop social-first paid strategies, audience targeting recommendations, and boosted content plans.
• Monitor platform updates, cultural trends, and new storytelling formats that BUILT can adopt or lead.
• Analyze KPIs, identify insights, and present performance recommendations to internal stakeholders.
• Partner with external paid agency partners to integrate paid social into overall campaign planning.
• Provide strategic recommendations for paid amplification, audience segmentation, and creative variations.
• Monitor and align organic and paid content strategies to ensure consistent messaging and maximize impact.
• Review performance data from paid campaigns and collaborate on optimizations and learnings
• Collaborate closely with P&L leaders and cross-functional brand partners to ensure social strategy aligns with broader business priorities and initiatives.
  
  

Creator & Influencer Program Leadership (30%)

• Develop thoughtful, clear, and inspiring creative briefs for creators; guide them through execution.
• Support the Director in shaping BUILT’s creator strategy across campaigns, activations, and always-on content.
• Identify emerging, trending, and high-impact influencers who align with the brand’s voice and audience goals.
• Maintain and grow relationships with creator agency partners, ensuring BUILT has a steady pipeline of talent and opportunities.
• Build post-campaign reports with performance insights, ROI analysis, and recommendations for future programs.
  
  

Is This You?

• 7+ years of experience in social media, digital content, creator/influencer marketing, or a mix of these areas with at least 3 years managing a team of at least one person, but ideally 2+.
• Strong command of platform best practices and an instinct for where culture is heading next.
• Experience working closely with creative agencies, paid social partners, and creator agencies to bring campaigns to life.
• Track record of developing multi-platform social strategies and managing daily social operations.
• Comfortable interpreting data, building reports, and recommending optimization paths across both organic and paid efforts.
• Strong communicator with the ability to present confidently to senior leadership and cross-functional teams.
• Highly organized with strong project management skills and the ability to juggle multiple campaigns at once.
• Fluency with tools like Sprout Social, Dash Hudson, Sprinklr, Khoros, or comparable platforms.
• Preferred: Experience in QSR, retail, or CPG; brand-side experience is ideal.
  
  

BUILT Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, BUILT Bar is the favorite protein bar of many discerning snackers, fitness trainers and fitness enthusiasts alike.