Major Responsibilities

Develops and executes enterprise wide social media strategy to manage reputation and elevate brand awareness while ensuring stakeholder engagement.
Manages social platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. and ensure high standards in quality content.
Deploys strategies to engage consumers through effective storytelling and advertising.
Leverages social platforms as a tool to engage internal audiences, including team member ambassador program.
Builds and manages site and system reputation through effective community management strategy.
Coordinates across functions to ensure social campaign management.
Monitors trends and analyzes social network to drive engagement and awareness.
Performs human resources responsibilities for staff which include interviewing and selection of new employees, promotions, staff development, performance evaluations, compensation changes, resolution of employee concerns, corrective actions, terminations, and overall employee morale.
Develops and recommends operating and capital budgets and controls expenditures within approved budget objectives.
Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that personal actions, and the actions of employees supervised, comply with the policies, regulations and laws applicable to the organization's business.

Licensure, Registration, And/or Certification Required

None Required.

Education Required

Bachelor's Degree in Public Relations or related field.

Experience Required

Typically requires 7 years of experience in social media strategy. Includes 3 years of management experience in leading teams.

Knowledge, Skills & Abilities Required

Strong written and oral communications
Social media expertise managing multi-channel platforms
Strategic thinking
Problem-solving skills
Understanding of SEO and digital platforms and marketing
Agility/Responsiveness
Proven ability to coach and lead team
Results oriented
Consumer first mentality
Stays relevant on the latest digital/social trends

Physical Requirements And Working Conditions

This position requires travel, therefore, will be exposed to weather and road conditions.
Operates all equipment necessary to perform the job.
Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Director, Social Media

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