Senior Director, Marketing

Piper Companies is seeking a Senior Director, Marketing to support onsite operations in RTP, North Carolina. This role will lead the strategic and tactical launch of a rare disease therapy, driving integrated marketing initiatives for patients and healthcare professionals, and managing a high-performing team to deliver impactful brand growth.

Responsibilities for the Senior Director, Marketing include:

• Lead launch strategy, including disease education and branded communications for patients and HCPs.
• Develop integrated campaigns across digital, CRM, and media channels to drive engagement and measurable impact.
• Use market insights to shape strategy, optimize segmentation, and partner cross-functionally for flawless execution.
• Build relationships with KOLs and manage vendors to deliver high-impact programs and brand positioning.
• Inspire and manage team performance, fostering accountability, growth, and strategic alignment.
  
  

Qualifications for the Senior Director, Marketing include:

• At least 6 years of leadership experience, managing and developing teams effectively.
• Proven track record in product launches, preferably in pharma or rare disease markets.
• 6+ years of pharmaceutical sales experience.
• Background in IPF marketing or related therapeutic areas.
• Bachelor’s degree with 15+ years in pharmaceutical marketing, or Master’s degree with 13+ years of experience.
  
  

Compensation for the Senior Director, Marketing include:

• Salary Range: $244,000 - $300,000 based on years of experience with 30% annual bonus and 30% stock RSUs
• Benefits: Medical, Dental, Vision, 401k Plan, PTO (Paid Time Off), Holidays, Sick leave as required by law
  
  

This job opens for applications on 12/28/2025. Applications for this job will be accepted for at least 30 days from the posting date

Keywords: pharmaceutical marketing, rare disease, product launch, brand strategy, integrated marketing, patient engagement, HCP engagement, disease state education, omni-channel marketing, digital marketing, CRM strategy, SEO, SEM, campaign development, market insights, competitive intelligence, strategic planning, tactical execution, brand differentiation, value proposition, messaging, positioning, healthcare marketing, pharma sales, marketing leadership, team management, performance management, career development, cross-functional collaboration, operations alignment, sales training, patient support, payer strategy, KOL engagement, advisory boards, congress planning, speaker programs, vendor management, creative agency, medical communications, compliance, regulatory alignment, legal review, strategic partnerships, budget planning, ROI optimization, segmentation, targeting, KPIs, analytics, data-driven decisions, problem-solving, strategic vision, execution excellence, high-performance culture, accountability, initiative, collaboration, organizational alignment, thought leadership, therapeutic area expertise, IPF marketing, pulmonary disease, rare conditions, healthcare professionals, patient journey, personalized experiences, media strategy, brand growth, pharmaceutical industry, marketing campaigns, launch excellence, leadership skills, strategic marketing, innovation, market evaluation, growth opportunities.