Marketing Manager, Paid Media

About The Role

The RealReal is seeking an experienced, results-oriented Paid Media Marketing Manager to join our team and drive measurable new customer acquisition. This role focuses on leading our integrated marketing efforts across diverse paid channels, with emphasis on high-impact paid media like Television, Audio, and Direct Mail. The ideal candidate is a strategic thinker who is passionate about blending strong analytical rigor with creative storytelling to maximize impact and ROI. In this role, you will own offline channel strategy, execute diverse digital tactics that go beyond paid search and paid social, collaborate closely with our brand and creative teams, and manage key media agencies and partners to propel significant business growth.

• States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WY
  
  

What You Get To Do Every Day

• Offline Channel Strategy: Serve as the primary owner and subject matter expert for core direct-response channels, including television (Linear/CTV), audio (Streaming/Podcasts), and direct mail, driving strategy and execution.
• Budget & ROI Ownership: Own the high-impact media budget, providing accurate forecasts and performance reporting to hit aggressive CPA and ROI targets.
• Performance Optimization: Implement a rigorous testing framework across creative, targeting, and channel mix to continually improve response rates and cost efficiency.
• Agency & Partner Management: Lead the day-to-day management of external media agencies and partners, holding them accountable for performance and strategic contribution.
• Attribution & Measurement: Partner with Analytics teams to refine media mix modeling (MMM) and attribution to accurately measure the incremental impact of offline media investments.
• Digital Execution: Strategize and execute targeted digital growth tactics (e.g., Programmatic Display) that effectively complement and amplify offline media efforts.
• Creative Collaboration: Partner closely with Brand and Creative teams to develop compelling, high-performing advertising assets tailored for direct-response performance across all channels.
  
  

What You Bring To The Role

Minimum Requirements:

• 5+ years of experience in marketing, with a strong focus on integrated campaign management across digital and offline channels.
• Proven experience managing media agencies and driving successful outcomes.
• Demonstrated ability to leverage data and analytics for strategic decision-making and campaign optimization.
• Strong understanding of performance marketing metrics and ROI analysis.
• Excellent communication, interpersonal, and presentation skills.
• Creative mindset with a passion for brand building and innovative marketing solutions.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
  
  

Preferred Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in e-commerce, marketplaces, or luxury retail is a plus.
  
  

Compensation, Benefits, + Perks

The expected salary range for this role is $115,000.00-$135,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.