Marketing & Media Internship

Internship Objective

Outlier Events is offering an opportunity for current college level students looking to gain real world Event experience to position themselves for a career in the sports/events industry upon graduation.

About The Organizations

Outlier Events is a special events company, hosts unique events throughout the year in various cities and states. Currently, we operate in Michigan, Ohio, and Wisconsin and Indiana, bringing our favorite festivals on the road, including the Taco and Tequila Festival, Mac and Cheese Festival, Donut and Beer Festival, and Tots & Taps Festival.

Our mission is to make people happy, one crazy event at a time.

Outlier Events is under the same ownership as the Kalamazoo Growlers are a 2014 Northwoods League expansion team, 2022 Northwoods League Championship team, and have become one of the most premier sports and entertainment companies in the Nation, winning organization of the year in 2016, 2020 and 2022.

The Northwoods League is a summer baseball league comprised of teams of the top college players from across North America. The Northwoods League has more teams, plays more games, and draws more fans than any Summer Collegiate Baseball League in North America. Each team is operated similar to a professional minor league team, providing players an opportunity to play under the same conditions using wooden bats, minor league specification baseballs, experiencing overnight road trips, and playing nightly before thousands of fans.

Start Date: On or near the start of February 1st (remote, joining us in person on or near May 11th, 2026)

End Date: On or near the end of the last event (August 31)*Open to remote work before and after summer, Preferred in-person May-August.

About the position: Social Media and Content Assistant Intern will be the right hand woman or man to our Outlier Events team during the 2024 season. A combination of social media, marketing, and content creation while also having a more hands-on experience when executing and improving plans for current and future events.

Description Of Responsibilities

• Develop and implement social media strategy inline with marketing and business strategy of Outlier Events, LLC
• Updating signage, brochures, design elements and other marketing materials for each festival
• Overall Assistance with event execution (Vendor recruitment, Ticket Sales, Media Relationships)
• Coordinate Event Social Media Platforms with Director of Marketing (Wix website, Facebook, and Instagram)
• Create engaging social media content formatted for social media platforms
• Provide coverage of all events (photo, video, content)
• Monitor attendee sentiment and identify ways to engage attendees at current and future events
• Stay up to date with emerging social media trends, platforms, and technologies, and provide recommendations for new opportunities to engage with fans and grow our audience
• Identify emerging social media platforms and opportunities
  
  

Desired Skill And Qualifications

• Strong interpersonal and written communication skills
• Strong creative and strategic thinking
• Proficiency in all social media platforms including Facebook, Instagram, and Wix Websites
• Ability to produce both creative content and leading up to and during festival updates (Tickets, FAQS, etc)
• Experience in social media marketing, planning and content creation
• Experience collecting analytics and utilizing insights in content creation and strategy
• Strong organizational skills
• Ability to multi-task and make sound decisions in a fast-paced environment
• Must have an excellent attitude and work well in a team setting
• Personable
• Full of energy
• Coachable
• Able to persevere
• Excited to talk with both business owners/vendors and attendees
• Creativity in sales and marketing execution
• Willing to help with operations and entertainment
  
  

Other Tasks and activities to include, but are not limited to:

• Traveling
• Working concessions outlet as needed
• Participating in in festival entertainment
• Office & festival clean up / organization
• Attendee interaction & engagement
• Festival set up and tear down
• Food prep
• Opportunity to work Battle Creek / Kalamazoo Games
• Food delivery / pickup
• Merchandise marketing, sorting, displaying
• Create / participate in promotional videos
• Community gorilla marketing campaigns
  
  

Compensation: Monthly Stipend, Festival Day Meals, Uniform, other Fringe Benefits Housing: Housing is not provided, intern is responsible for coordinating summer arrangements. There are an abundance of housing options in Kalamazoo during the summer. Credit: College credit towards a major, minor or general elective available

Office Location: Kalamazoo, MI : Homer Stryker Field

Website: outliereventsgroup.com

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.