Digital & Social Media Analytics Manager

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Title: Digital & Social Media Analytics Manager

Duration: 6 months could go perm

Location: New York City, NY

Responsibilities

• Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.
• Work with complex data structures; manipulate and cleanse data and perform statistical analysis
• Interpret data and analyze results to generate insights and formulate the strategic implications to clients
• Deliver analyses such as: advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
• Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
• Independently deliver results and presentations to internal stakeholders and clients
• Contribute to the success of other team members (West and nationally) by providing training, knowledge sharing and best practices
• Effectively manage projects with support from senior team members
• Mentor and educate junior team members on job-relevant skills (Tableau, SQL, SAS, web analytics, survey design, etc.)
  
  

Soft Skills

• SQL, SAS (or Stata), Tableau, Microsoft Office products
  
  

Experience Guidelines

• 4 – 7 years of work experience in a quantitative business environment
• Has shown an intellectual curiosity and a passion for digital analytics
• Has questioned the norms and elevated the value or process behind their work
• Has experience performing analyses on large data sets, interpreting data and generating insights
• Has executed projects with strong output and little oversight
• Has developed strong relationships with internal and external audiences
• Has exhibited strong communication skills when explaining complex concepts
• Has demonstrated expertise with tools such as: Tableau, DoubleClick Manager (DCM), SQL, SAS (or Stata), web analytics tools, survey design, etc.
  
  

If you have questions about this posting, please contact [email protected]