Director of Content and Creative (Marketing Leader)

KELLEY SCHOOL OF BUSINESS (BL-BUS-IUBLA)

The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 12,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 137,000 living alumni around the globe.

Kelley School of Business

The internationally recognized Kelley School of Business at Indiana University offers top-tier business education including undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. Home of the nation's #1 online MBA program, as well as nationally ranked programs like the full-time MBA (#20), evening MBA (#13), and undergraduate business programs (#9), Kelley has been innovating business education for decades

The Kelley School of Business at Indiana University is seeking an innovative and strategic Director of Content and Creative to lead the development and execution of compelling, brand-aligned content, creative, and visual content that advances Kelley's brand reputation and awareness and fulfills enrollment marketing strategy goals and helps deliver on desired outcomes. The ideal candidate is both a visionary creative leader and a pragmatic strategist who is passionate about impactful content and creative that drives results.

Department-Specific Responsibilities

• Leads a team of professionals focused on projects across paid, owned, and earned media for the Bloomington and Indianapolis campuses.
• Collaborates closely with the Executive Director and the Director of Brand Strategy to shape the school's voice and visual identity, driving consistency, creativity, and impact.
• Reports to the Executive Director of Marketing and Communications.
• Holds a seat on the marketing leadership team, collaborating across marketing and communications functions including Enrollment Marketing Strategy, Content and Creative, Digital and Web.
• Oversees a team of professionals, including content specialists, graphic designers, photographers, videographers, and producers.
• Oversees the creation of content to support enrollment marketing and brand efforts for multiple formats, including long-form articles, video, web, social media, advertising, and publications.
• Ensures content is audience-centric, communicates value and differentiation, actionable, and results oriented.
• Provides direction and oversight for the development of assets, including design, photography, video, and multimedia storytelling.
• Upholds and evolves Kelley's visual and verbal identity in collaboration with brand leadership.
• Ensures all content and creative work meets standards of excellence and aligns with brand voice and tone.
• Fosters innovation, including new content formats, digital engagement tactics, and creative campaign concepts, and the implementation of advanced marketing technology to streamline efforts for team efficiency and effectiveness.
• Mentors staff and builds strong, collaborative partnerships within the marketing and communications team and across the school.
• Manages relationships with external agencies, freelancers, and production vendors as needed.
  
  

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Marketing Generalists and/or Marketing Assistants.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
• Independently develops, evaluates, and executes basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• Assists in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty; monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing procedural changes.
• May provide guidance to lower-level Marketing Leaders.
  
  

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, marketing, English, public relations, or related field
  
  

Required

WORK EXPERIENCE

• 4 years in relevant field
• 1 year of management experience in relevant field
  
  

Preferred

• 10 years in relevant field
  
  

Skills

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Excellent organizational skills
• Excellent collaboration and team building skills
• Effectively coaches and delivers constructive feedback
• Instills commitment to organizational goals
• Demonstrates excellent judgment and decision making skills
• Effective conflict management skills
• Builds and manages effective teams
  
  

Preferred

• Experience in developing, managing, and overseeing content and creative teams
• Experience in content and creative strategy, including (but not limited to) creating highly engaging copy, design, and multimedia that drives people to action or delivers on the desired result
  
  

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)
  
  

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Career Level: Sr. Operational

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

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This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

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Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

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