VP of Franchise Engagement

Benefits:

• 401(k)
• 401(k) matching
• Competitive salary
• Dental insurance
• Free uniforms
• Health insurance
• Paid time off
• Vision insurance
• Wellness resources
  
  
  

Job Title: Vice President of Franchise Engagement

Location: Tamarac, FL

Department: Franchise Relations

Reports to: President & Chief Operating Officer

Role Overview:

The Vice President of Franchise Engagement is a dynamic, cross-functional leader responsible for strengthening franchise relationships, cultivating brand culture, and enhancing the overall franchise experience. This role is both strategic and hands-on, delivering impactful engagement programs, events, and communications that foster deep alignment between franchise owners and franchisor.

This position represents the voice of the franchise within the organization and plays a key role in aligning the network toward shared goals, brand growth, and long-term success. The VP of Franchise Engagement will spearhead new initiatives, collaborate across departments, and serve as a visible and trusted resource for franchise owners. Cultivate passionate brand advocates and enhance the brand’s reputation on a national and international scale.

Key Responsibilities:

Franchise Engagement & Culture Development

• Design and execute innovative engagement programs such as “Franchise of the Month,” Peer Mentorship Circles, pop-up mailers, and milestone acknowledgments.
• Lead the development and execution of the Network Leadership Council (NLC) and other franchise-led advisory groups.
• Champion diversity-focused subgroups (e.g., PuroWomen, PuroVet) to enhance inclusion and ownership across the network.
• Drive brand pride and community through storytelling initiatives, recognition programs, and wellness content.
  
  
  

Event Strategy & Execution

• Oversee and co-lead planning for major corporate events including President’s Circle, Convention, Regional Meetings, and the PuroClean Classic.
• Coordinate with marketing, operations, and external vendors to ensure all events reflect the brand, deliver value, and are executed flawlessly.
  
  
  

Operational Collaboration & Innovation

• Partner with internal teams (Operations, Training, Tech) to increase adoption of new tools and enhance business performance.
  
  
  

Marketing, Social Media & Communications Oversight

• Provide strategic oversight for internal communications, franchise-facing newsletters, and social media engagement.
• Serve as host or executive producer for branded content such as the “Behind the Brand” podcast or video series.
• Collaborate with marketing and PR to showcase franchise wins, customer experiences, and business impact stories.
  
  
  

Strategic Planning & Performance Monitoring

• Deliver ongoing reporting and feedback loops to measure franchise satisfaction, engagement impact, and cultural alignment.
• Advise leadership on franchise sentiment, emerging needs, and opportunities for innovation.
  
  
  

Qualifications:

• Minimum of 10 years of experience in franchise operations, franchise relations, or brand engagement.
• Proven leadership experience in multi-unit or franchise-based business models; restoration or service industry experience preferred.
• Exceptional communication and interpersonal skills with the ability to inspire trust and build strong relationships.
• Creative thinker with a passion for building community and driving engagement.
• Experience planning large-scale events and leading internal communications strategy.
• Strong project management and organizational skills.
• Comfort with public speaking, hosting events, and creating content across various media formats.
  
  
  

Key Competencies:

• Franchise Advocacy & Support
• Strategic Planning & Execution
• Brand Stewardship
• Communication & Storytelling
• Event Leadership
• Culture & Values Alignment
• Innovation & Continuous Improvement
  
  
  

Why This Role Matters:

Franchise owners are the heart of our business. The Vice President of Franchise Engagement ensures they are heard, celebrated, and equipped for success. Through thoughtful leadership, this role cultivates a vibrant and aligned network, resulting in stronger performance, deeper loyalty, and a more unified brand presence nationwide.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to PuroClean Corporate.