Marketing Manager

Marketing Manager (Content, SEO & Video)

Location: Remote (USA) with Eastern Time overlap | Department: Marketing | Reports to: VP, Strategic Initiatives

Employment: Full-time, Exempt

Mission

Own content, SEO, video, and podcast operations to grow qualified demand while reducing CAC. Coordinate production, manage vendors, and ship a monthly Marketing Scoreboard that drives decisions.

About Starwood Pet Travel

Starwood Pet Travel is a leading international pet relocation company focused on safety, transparency, and stress-reducing customer experience. The team partners with global carriers and vetted agents to deliver end‑to‑end relocations for companion animals.

Role Overview

This role is a hands-on manager (3–5 years experience) who plans and executes the editorial calendar, leads SEO initiatives, manages social distribution and email nurtures, and owns marketing reporting. Video is a first‑class channel: the role coordinates production of performance and organic video—briefs, scripts, shoots, and post—via external creators/editors and in-house resources. The podcast is one sub‑stream of this video program (hosted by an executive). PPC bidding/execution remains with an external agency; this role provides creative briefs, landing page requirements, and performance insights, and manages creative testing for Meta/YouTube/Reddit.

Key Responsibilities

• Content & SEO
• Build and maintain the content roadmap (pillar pages, route/country guides, supporting articles).
• Keyword research, intent mapping, briefs, on‑page optimization, internal linking; coordinate technical tickets.
• Maintain hub pages for priority trade lanes and compliance topics.
• Video Content & Creative Ops
• Plan quarterly video roadmap across organic and paid use‑cases; define hooks, scripts, shot lists, and storyboards.
  

Manage vendors/creators (UGC, editors, production houses); negotiate SOWs, timelines, and deliverables.

• Own creative testing cadence with the paid buyer: 3–5 hook variants, cuts for 9:16/1:1/16:9, captioning, CTA variants.
• Maintain asset library, naming conventions, rights management, and brand‑safety/pet‑welfare compliance.
• Produce cut‑downs/shorts and coordinate thumbnails for YouTube/Meta/Reddit.

• Podcast
• Plan and coordinate recordings, oversee editing (hands‑on or via outsourced editor), publish show notes, and distribute.
• Repurpose episodes into shorts, blog recaps, email, and social threads.
• Lifecycle, Web & Social
• Build/optimize landing pages, lead magnets, forms, and simple A/B tests; enforce UTM hygiene.
• Manage newsletters and nurture sequences in HubSpot; maintain speed‑to‑lead alerts.
  

Operate LinkedIn, YouTube, and Meta calendars; community replies and moderation.

• Analytics & Reporting
• Own the monthly Marketing Scoreboard (GA4 + HubSpot + ad platform exports): acquisition, funnel conversion, pipeline created, CAC, ROAS/MER.
• Track creative testing results (e.g., hook hold %, 3‑sec view rate, CTR, cost/MQL deltas) and maintain a creative learning agenda.
• Vendor & Stakeholder Management
• Manage podcast editor, freelance designers/writers, and the PPC interfaces; deliver briefs and creative needs.
  

Required Qualifications

• 3–5 years in content‑ and video‑led growth for services lead‑gen (B2C or B2B2C). Proven non‑brand organic growth and content that converts.
• Hands‑on SEO: keyword research, on‑page optimization, internal linking; ability to brief and QA technical tickets.
• Experience running creative tests with a paid buyer/agency; can turn results into next‑round variants and clear insights.
• HubSpot Marketing (forms, UTMs, lists, email, simple workflows) and GA4 proficiency; able to assemble dashboards from exports (Looker Studio or spreadsheet).
• Strong copywriting; project management; vendor negotiation.
• Some video production management: pre‑production (briefs/scripts/storyboards), vendor coordination, post‑production QA; understands platform specs (Meta/YouTube/Reddit) and brand‑safety.
  

Tools: HubSpot Sales, HubSpot CMS, GA4, Excel/Sheets, Ahrefs/Semrush, Frame.io (or similar), Canva/Adobe, YouTube Studio, Airtable/Asana/ClickUp.

Nice-to-Have

• Review Basic HTML/CSS for landing tweaks; schema/FAQ markup familiarity.
• Review‑generation and reputation workflows.
• Hands‑on video editing (Descript, Premiere, Final Cut, Riverside for podcast, etc) — nice to have but not required; vendor/editor support available.
  

Compensation

• Base Salary: $65,000–$75,000 (DOE)
• Bonus: Up to 15% of base salary based on performance (e.g., increases in non‑brand/organic‑sourced MQLs and improvement in retail CAC).
• Benefits:
• 80% employer-paid bronze health insurance plan for the employee
• 80% employer-paid dental insurance plan for the employee
• 80% employer-paid vision insurance plan for the employee
• Monthly cell phone plan through T-Mobile (cell phone purchase is not included)
• Vacation reimbursements of up to $500 for each week of PTO taken (2 weeks max)