Agile Marketing and Communications Manager

We kindly request that you refrain from contacting our team directly regarding this position. Please use the job application process for all inquiries.

For the full job description and to apply: https://www.visitgreensboronc.com/about-us/join-our-team.aspx

Why this role matters: An Agile Epic & Key Stories

At the Greensboro / Guilford County Tourism Authority, the brand is a living story, and this role is the lead storyteller. It's not about executing every task yourself; it's about guiding and empowering a team of specialists to bring that story to life with consistency, creativity, and measurable impact.

Epic: As a GGCTA team, we need a cohesive marketing strategy, clear creative direction, and an efficient workflow, so that we can consistently produce high-impact campaigns that drive brand recognition, visitor engagement, and community pride.

Here are some of the stories you'd help us write and deliver:

• Story: "As a marketing specialist, I need clear direction and brand guidelines from my manager, so I can create on-brand content efficiently and with confidence."
• Story: "As an executive, I need to see a unified marketing and communications calendar, so I can understand our public-facing narrative and feel confident in our strategic messaging."
• Story: "As a community and advocacy manager, I need support in creating engaging communication materials for our ambassador program, so I can inspire residents to become proud champions for Greensboro."
• Story: "As a live music program manager, I need marketing to launch a powerful campaign for our new downtown district, so we can attract our target audience and make the initiative a success."
• Story: "As a team, we need a streamlined sprint process and tools, so we can collaborate effectively, quickly adapt to campaign data, and celebrate our collective wins."

Job Title: Agile Marketing & Communications Manager

Department: Brand & Communications

Reports To: Agile Chief Marketing Officer (CMO)

Location: Greensboro, NC

Job Summary:

The Marketing & Communications Manager is a hands-on leader responsible for the development, execution, and day-to-day management of the Greensboro / Guilford County Tourism Authority (GGCTA) marketing and communications efforts. This role reports to the CMO, and is central to ensuring a cohesive and impactful brand presence. The Manager leads a team of specialists, guides them through an agile workflow, and drives key initiatives that support Greensboro's identity as a premier destination, with a strong focus on the emerging live music scene.

Key Responsibilities:

• Team Leadership & Agile Management:
• Lead, mentor, and manage the Marketing Specialist and Communications Specialist, fostering a high-performance, collaborative environment.
• Serve as the Product Owner for specific marketing initiatives, prioritizing the backlog and guiding sprint-level work to ensure timely and on-brand delivery.
• Drive the team's adherence to agile methodologies and OKR alignment, ensuring transparency of progress and celebrating successes.
• Strategic Campaign & Brand Execution:
• Develop and manage integrated marketing and communications campaigns across digital, social, and traditional channels.
• Oversee content strategy and production, ensuring all assets reflect the destination's brand identity and are optimized for specific audiences.
• Collaborate with the Sales Support & Experience Coordinator to create cohesive brand experiences at tradeshows and sales events.
• Communications & PR Oversight:
• Direct the communications strategy for public relations efforts, media relations, and crisis communications.
• Work closely with the Communications Specialist to ensure a consistent public-facing narrative that amplifies the Greensboro brand and promotes positive media coverage.
• Cross-Functional Collaboration:
• Partner with the Live Music Destination Program Manager to develop and execute marketing strategies that drive awareness and engagement for the new live music district.
• Collaborate with the Community & Advocacy Manager to support community awareness campaigns and Ambassador Program initiatives with compelling communication materials.
• Performance Monitoring:
• Monitor and analyze campaign performance and audience engagement data, providing regular reports to the CMO with insights for strategic optimization.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Other fields will be considered based on experience and relevance.
• Experience:
• 5+ years of progressive marketing and communications experience, including at least 2 years in a team leadership or supervisory role.
• Proven experience in developing and executing integrated marketing campaigns that drive measurable results.
• Demonstrated ability to manage and mentor a team of marketing and communications professionals.
• Strong understanding of brand management, content strategy, digital marketing, and public relations.
• Experience working in or adapting to an agile organizational framework, with a solid understanding of OKRs and Scrum methodologies.
• Skills:
• Exceptional leadership and team-building skills, with a passion for mentoring and developing talent.
• Strategic and creative thinking with a data-driven approach to problem-solving.
• Strong writing, editing, and verbal communication skills.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative mindset, with the ability to work effectively across teams.

Why Join GGCTA as Marketing & Communications Manager?

This is an impactful role for an experienced marketing leader who wants to directly influence how Greensboro is perceived by the world. You'll have the opportunity to lead a talented team, drive innovative campaigns, and be a core part of an agile leadership team that is dedicated to building a thriving destination. If you are passionate about storytelling, team development, and making a measurable impact, this is the perfect role for you.

For the full job description and to apply: https://www.visitgreensboronc.com/about-us/join-our-team.aspx