Senior Lead - B2B Marketing, General Sporting Goods

In short

As the Senior Lead - B2B Marketing, General Sporting Goods, you will lead the integrated marketing strategy for the General Sporting Goods wholesale channel and key accounts, acting as the strategic driver and primary contact for senior account and sales partners. Reporting to the Head of B2B Marketing, AMER on the Brand Experience team, you will manage a small team to bring bold, brand-building work to life and drive significant commercial impact for On.

Your mission

• Own the end-to-end marketing strategy for the General Sporting Goods channel and key accounts, translating brand priorities into clear, account-specific plans that drive commercial impact
• Build and lead fully integrated campaigns across media, in-store, digital, and experience, ensuring a consistent and elevated brand presence
• Serve as the primary point of contact for senior marketing leadership at GSG accounts and internal sales leadership, driving alignment and influence at all levels
• Manage and mentor a high-performing smaller team, fostering their growth and ensuring impactful contributions
• Lead cross-functional collaboration with trade, events, visual merchandising, and tech reps to execute seamlessly and amplify brand stories in the market
• Anticipate market trends and consumer insights to continuously innovate and optimize marketing initiatives within the B2B landscape
• Drive a data-informed approach to campaign development and performance measurement, ensuring marketing efforts are strategically aligned with business objectives and deliver measurable results
  
  

Your story

• You bring 7+ years of experience in B2B marketing within a premium or performance-oriented global retailer, ideally within the footwear or apparel industries
• You have 1+ years of direct people leadership experience, guiding and developing high-performing marketing teams to achieve strategic objectives
• You demonstrate strong strategic alignment and proven project management skills, meticulously planning and overseeing projects in alignment with On's priorities while adapting to dynamic environments
• You exhibit a keen understanding of synthesizing people and interests, anticipating and incorporating the concerns and needs of various stakeholders, and are skilled in influential communication that inspires action and commitment
• You possess a deep understanding of multi-channel marketing strategies, including digital, in-store, and experiential activations, with a track record of successful implementation
• You have strong analytical capabilities, able to translate complex data into actionable insights and measurable business outcomes
• Willingness to travel up to 30% to On’s global hubs and key accounts
  
  

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.