Director of Social Media

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and even though we've made a lot of headway, we still have work to do — and that’s where you come in!

Duolingo’s designers care about creating high-quality experiences that look and feel fun. From animators to writers, product designers to researchers, Design brings purpose, feeling, and delight to every interaction with our brand, inside the app and out. As a designer, you’ll join a culture of creativity and craft, where we have a high bar for excellence and an endless curiosity about how to bring more unexpected quirk and fun to the pursuit of learning.

Join us in our mission to develop education for our half a billion (and growing!) learners around the world.

About The Role

We are looking for a Head of Social Media to own our iconic brand channels. Your work will be seen by millions on our highest-impact marketing channels. As a core member of our growing marketing team, you are someone who has a deep understanding of social media, content creation, and cultural trends. You live on the For You Page and love creating content that engages, entertains, and inspires.The ideal candidate is highly creative and self-motivated, has excellent communication skills, and collaborates well with others.

You will...

• Own what goes out on our global social channels, including TikTok, Instagram, Twitter, and YouTube channels
• Create content that consistently entertains and generates strong organic reach
• Improve our content and test bold ideas, balancing creative insight with quantitative analysis
• Define the tone of our mascot Duo and translate the Duolingo brand to our social audiences
• Be accountable for growing our organic impressions, follower growth, and building brand love
• Manage, hire, and coach a best-in-class social team that breaks ground on what it means to be "social-first"
• Bring a social understanding to our global and local campaigns - mentoring other marketing team members on what works on social
• Ideate and execute on social-first campaigns that break through in culture
  
  

You have...

• 7-10 years social media experience at major brand or organization, including at least 2-3 years of management experience
• Proven track record of growing social communities over time
• Creative portfolio showcasing work that resonates in culture, articulates clear concepts, and drives business growth
• Ability to work in high-level content strategy and hands-on production tasks with extreme attention to detail
• Experience leading video productions from concepting to distribution
• Strong collaboration skills and the ability to build trust, influence partners, and inspire teams
• Excellent communication skills that lead to effective and concrete output
• Ability to relocate to and work in Pittsburgh, PA or New York, NY
  
  

Exceptional candidates will have...

• Experience working on both in-house teams and in a studio/agency
• An interest in language learning
  
  

Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range

$189,600—$342,000 USD

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [email protected].

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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