Director, Social Media Programs - (Hybrid)

Cruise Planners is the largest franchisor of home-based travel agencies across the country that independently book cruises, tour, and land vacations. Cruise Planners has achieved Top Producer status with virtually every cruise line, tour, and resort company. Cruise Planners has been named the No.1 Cruise Tour / Travel Agency by Entrepreneur Magazine for the past 10 years and recently featured in Entrepreneur as one of the top 30 franchise innovators in technology. Cruise Planners positions franchise owners for success by providing them with innovative marketing, booking and lead-generating tools as well as professional development and hands-on training with the industry’s top executives. Cruise Planners Home Office has won awards such as Coolest Offices and Top Places to Work in South Florida by Sun Sentinel and South Florida Business Journal.

• Candidates must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa**
  
  

Job Summary

The Director of Social Media Programs will be responsible for leading a team that focuses on execution, development, and growth of our social media program for our advisor network as well as overseeing the social media program for Cruise Planners corporate channels. This position will oversee our online reputation and responses. The Social Media Programs Director will lead the strategy, development, and execution of the organization’s social media presence across all platforms. This role is responsible for building brand awareness, driving audience engagement, and generating measurable business results through innovative and data-driven social media campaigns. The Social Media Programs Director will oversee the social media team, collaborate across departments, and ensure that all content aligns with the company’s brand voice, marketing objectives, and customer engagement goals.

Responsibilities

• Direct and lead the activities necessary to ensure the CP Social program is engaging, developing, growing in new advisors and effective in driving leads to advisors
• Develop and implement a comprehensive social media strategy that supports overall business objectives.
• Train, educate and promote the CP Social program to achieve goals to grow subscribers needed to ensure the costs of the CP Social program are not only covered but that this is a profit center for the company
• Ensure CP Social onboarding and management of the program and the software platform is being done effectively and with minimal issues or complaints from advisors
• Manage and mentor a team including a social media manager who is responsible for posting for the advisors through a social media multi-location broadcast platform.
• Oversee the creation, scheduling, and publishing of engaging, brand-aligned content for all social platforms.
• Lead paid social media campaigns, including budget planning, audience targeting, and performance optimization.
• Work with Marketing to create engaging social media imagery, offers and information for the CP Social program and maintain a schedule of posts for the advisor network. Shift and adjust posting content and materials as necessary
• Monitor trends, emerging platforms, and competitor activity to keep the brand at the forefront of digital innovation.
• Track, analyze, and report on social media performance metrics, providing insights and recommendations for continuous improvement.
• Maintain a consistent brand voice and visual identity across all social touchpoints.
• Collaborate with marketing, PR, creative, and customer service teams to ensure cohesive messaging and maximize campaign reach.
• Manage influencer partnerships and social media collaborations to expand brand reach.
• Oversee social listening efforts and engage with followers, responding to comments, questions, and issues in a timely, brand-consistent manner.
• Serve as a key point of contact for social media crisis communication planning and execution.
• Other duties as required related to the creative nature of websites, social media programs and platforms, events, videos, etc.
  
  

The items listed above are intended to provide an overview of the essential functions of the job.

This is not an exhaustive list of all functions and responsibilities that the position may be required to perform.

Competencies

• Excellent verbal and written communication skills, customer support experience, problem solving ability, and listening skills
• Experience in using a multi-location social media platform such as SOCi or other similar platforms
• Proven success in developing and executing large-scale social media strategies and campaigns
• Strong understanding of all major social media platforms, algorithms, analytics tools, and best practices
• Experience managing paid social campaigns and influencer marketing programs
• Exceptional written and verbal communication skills with a strong grasp of brand voice and storytelling
• Strong leadership, organizational, and project management skills
• Ability to thrive in a fast-paced environment and manage multiple priorities
• Proficiency in social media analytics platforms (e.g., Sprout Social, Hootsuite, Google Analytics, native platform insights)
• Understanding of SEO principles and how they intersect with social media
• Must be able to multi-task and organized
• Microsoft Office Suite
• Some travel required
  
  

Requirements

• Bachelor's Degree Preferred
• 5+ years of relevant experience
  
  

This is a hybrid role (Mondays and Fridays – remote and Tuesdays-Thursdays on-site)

Cruise Planners provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Cruise Planners complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities or team members. This policy applies to all terms and conditions of employment.