Creative Director

Job Summary:

The Creative Director is responsible for setting and protecting the creative vision for the Erlanger Health System brand across all platforms and programs. Leading a team of designers and content creators, the Creative Director transforms strategy into compelling campaigns and ensures the creative function serves as a driver of organizational excellence.

This role oversees the development of high-quality visual and narrative assets and ensures brand cohesion across Erlanger’s consumer-facing, internal, and philanthropic communications. The Creative Director is both a hands-on leader and a strategic voice—guiding creative direction, managing capacity and workflow, and collaborating closely with peer directors to advance integrated campaigns.

Key Responsibilities

Strategic Creative Leadership

• Establish and uphold Erlanger’s visual identity and creative standards across all campaigns, materials, and digital platforms.
• Translate marketing strategies and organizational goals into cohesive creative direction that connects with target audiences and drives engagement.
• Serve as the creative lead for enterprise brand campaigns, systemwide initiatives, and high-profile design projects.
  
  

Team Management & Development

• Directly manage the Art Director, Content Manager, and their respective teams (Graphic Designers, Junior Graphic Designer, and Content Production Specialist).
• Oversee workload distribution, resource allocation, and team growth and development.
• Provide ongoing mentorship, performance feedback, and skillbuilding opportunities to elevate individual and team impact.
  
  

Cross-Functional Collaboration

• Collaborate daily with Marketing, Communications, and Digital & Web Strategy Directors to ensure integrated campaign planning and unified creative execution.
• Partner with the Foundation, Public Relations team, and physician practice leaders to deliver creative solutions for events, initiatives, and community-facing programs.
• Participate in campaign planning meetings and strategy sessions to ensure creative alignment from the outset.
  
  

External Partner Collaboration & Vendor Stewardship

• Build and maintain strong working relationships with external partners including (but not limited to) creative agencies, media buyers, insights and data consultants, and other contracted marketing vendors.
• Ensure external collaborators are aligned with Erlanger’s brand standards, strategic priorities, and campaign objectives.
• Serve as the internal point of contact for partner coordination— managing timelines, approvals, feedback loops, and shared accountability for performance outcomes.
  
  

Campaign Oversight & Execution

• Review and approve all major creative outputs, including campaign concepts, design templates, print and digital assets, video scripts, and messaging guidelines.
• Ensure that all deliverables meet brand standards, marketing objectives, and audience needs.
• Serve as the final authority on visual consistency and brand integrity across platforms.
  
  

System Engagement & Stakeholder Collaboration

• Build trusted relationships with stakeholders across the health system to understand audience perspectives and gain insight into evolving creative needs.
• Ensure creative team members have access to the information and context needed to support clinical, administrative, and community based priorities.
• Support storytelling and branding initiatives across service lines, internal departments, and Foundation activities.
  
  

Measurement, Reporting & Optimization

• Collaborate with peer directors to develop performance metrics for creative campaigns, including engagement, reach, and conversion where applicable.
• Incorporate audience feedback, campaign performance data, and brand audits into creative refinement.
• Lead continuous improvement efforts within the creative function to enhance workflow, output quality, and operational efficiency.
  
  

Education:

Required:

Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or a related field

Preferred:

Master’s degree preferred

Experience:

Required:

• 7–10 years of progressive experience in creative direction or design leadership
• 3+ years managing teams in a fast-paced, deadline-driven creative environment
• Strong portfolio demonstrating brand leadership, campaign execution, and multi-platform creative work
• Experience in healthcare, nonprofit, or mission-driven environments preferred
• Fluency in Adobe Creative Suite, visual storytelling, and digital-first design principles
  
  

Preferred:

Position Requirement(s): License/Certification/Registration

Required:

Preferred:

Department Position Summary

At Erlanger, the marketing department operates with the agility, responsiveness, and cross-disciplinary integration of a marketing firm—embedded within a hospital system. The Creative Director plays a critical leadership role within this internal firm, overseeing the development and stewardship of the health system’s visual identity and brand voice across service lines, enterprise campaigns, public health initiatives, physician practice promotion, and philanthropic marketing efforts.

Functioning as a peer to the Marketing, Communications, Community Relations, Development and Digital & Web Strategy Directors, the Creative Director ensures all creative output is aligned, relevant, and resonant—supporting Erlanger’s mission while meeting the expectations of today’s healthcare consumer.

This servant leader is accountable for the growth and development of team members. This comes in the form of regular coaching, the gift of feedback, career path planning, performance reviews and overall professional development.

Erlanger Baroness Hospital Chattanooga, TN

Creative Director

Standard Hours

Regular