Brand Director - Java, Juice, Rehab

About Monster Energy

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day In The Life

Join our dynamic team to lead and innovate in the exciting world of brand marketing at Monster Energy Company. In this role, you'll have the opportunity to develop, execute, and continuously adapt our brand marketing plan to thrive in the ever-evolving marketplace. You'll be at the helm of our brand product portfolio, driving initiatives to build brand awareness and setting strategic directions that shape consumer preferences. By closely monitoring sales performance and collaborating with cross-functional leaders, you'll lead the creation of compelling marketing elements for both retail sales and direct-to-consumer brand building.

The Impact You'll Make

• Own the brand strategy development and brand expression, ensuring all marketing efforts are on brand strategy.
• Lead, manage and coach the brand marketing team.
• Develop and implement annual brand marketing plan collaboratively working cross functional marketing teams and other executive management teams.
• Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
• Oversee the brand product portfolio on the creation of new products, strategic product updates, and their associated brand plans, selling materials, and digital marketing (social media, influencers, Search Engine Marketing (SEM), paid media, website, and email marketing).
• Demonstrate strong passion for the advancement and growth of the brand and business. Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads.
• Partner with marketing teams as needed for marketing efforts such as photo shoots, campaign creation, event appearances, social media content development and promotion, etc.
  
  

Education

Who You Are:

Prefer a Bachelor's Degree in the field of --Business Administration, Marketing,

Communications or related field of study

Experience

More than 7 years of experience in marketing, brand management

More than 5 years of experience in consumer packaged goods (CPG) industry preferred

Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $123,750 -$165,000. The actual pay may vary depending on your skills, qualifications, experience, and work location.