Manager, Data Analytics, Associate

Job Summary:

PGA TOUR Superstore is the official online store of the PGA TOUR which sells golf and tennis items. The Manager, Data Analytics will lead the Digital Analytics & Data Science Team, driving initiatives that inform various business functions and enhance customer engagement through data-driven recommendations.

Responsibilities:

• Grow and Manage Analytics Team: Provide leadership and direction to the Online & Marketing Analytics team, fostering a collaborative environment that promotes professional growth and high performance.

• Strategic Insight Generation: Develop and communicate strategic insights derived from customer data to inform stakeholders and drive business decisions.

• Trend Analysis: Identify and interpret shopping behavior trends using comprehensive customer and transactional data.

• Ad Hoc Analysis: Oversee the execution of ad hoc analyses to diagnose trends impacting business performance and customer experience.

• Audience Segmentation: Develop and implement strategies for customer segmentation to optimize marketing contact strategies and improve media targeting.

• Personalization Enablement: Deliver algorithms and customer features that drive personalized experiences through digital channels while measuring their effectiveness and looking for continuous improvement opportunities.

• Customer Experience Management: Manage the customer experience program, developing and implementing strategies to gather and track customer feedback.

• Digital Analytics: Harness website analytics to inform marketing strategies, identifying key trends and insights to enhance targeted marketing efforts and maximize ROI across digital channels.

• Analytics Foundation: Build and maintain a robust analytics and insights foundation to support key marketing, merchandising, and business decisions.

• Reporting and Dashboards: Establish and oversee the creation of reporting dashboards and data visualization tooling, providing actionable recommendations to business leaders regularly.

• Data Utilization: Evaluate and leverage 1st, 2nd, and 3rd party data for media targeting, dynamic creative optimization, and personalization.

• Data Visualization: Produce and present clear, compelling visualizations of data and insights to inform strategic business decisions.

Qualifications:

Required:

• 5+ years of experience in data science, business intelligence, or analytics or Masters in a quantitative field (Analytics, Information Systems (MIS), Computer Science, Math, Statistics, etc.).

• Experience working directly with customer data and/or transactional data.

• Expertise in analyzing large datasets using SQL.

• Experience working in a cloud-based data warehouse (preferably Snowflake).

• Experience in a modern scripting language (preferably Python).

• Proficient with data visualization software.

• Ability to analyze and present complex data concepts to various levels within the organization.

• Proficient utilizing statistical techniques to identify key insights that help solve business problems.

• Knowledgeable in Prescriptive Modeling like optimization, computer vision, recommendation, search, or NLP.

• Experience designing A/B tests and conducting statistical evaluations of performance.

• Excellent multi-tasking, project management, and prioritization skills.

• Working knowledge of Microsoft Excel and Power Point.

Preferred:

• Prior retail data science experience is preferred.

• Power BI or Tableau preferred.

• Experience with recommendation and search optimization concepts and techniques a plus.

Company:

PGA TOUR Superstore is the official online store of the PGA TOUR which sells golf and tennis items. It is a sub-organization of AMB Group. Founded in 2003, the company is headquartered in Roswell, Georgia, USA, with a team of 1001-5000 employees. The company is currently Late Stage. PGA TOUR Superstore has a track record of offering H1B sponsorships.