Product Marketing Manager

Foundation Capital
Full time Full day
San Francisco, CA

About Simple Habit


Here at Simple Habit, we are on a mission to empower people to live better, every day. We are working hard to build a place that people trust for their mental wellness.


Since 2016, Simple Habit has made reducing stress as easy as 5-minutes a day. With over 2,000 short meditations and audio therapy sessions produced by world-class experts, we have given busy people a practical way to relieve daily stress, anxiety and mental distraction. We are excited to announce that we are launching a brand new, category creating, Sleep product to the Simple Habit family in 2020!


Simple Habit is looking to add an experienced and innovative Product Marketing Manager to our team! You'll not only be the first marketing hire on the team but you will lead all go-to-market efforts, product positioning, value prop, pricing, etc. on our new Sleep Product (currently in stealth mode).


Roles & Responsibilities:


Define, develop and execute the go-to-market strategy


Market intelligence — Do the user research yourself, be the expert on our consumers, who are they, how they buy and their key buying criteria


Competitive landscape—be an expert on our competition and how they are positioned.


Develop product positioning and messaging that resonate with our target customer personas. Design a process to test them and make decisions


Design & execute on the Launch strategy


Update the product positioning based on stage of the company/product


Understand (and document) our customer’s journey, including where they get information and what influences their decision making.


Consistently drive changes to our marketing processes & messaging in customer journey based on consumer insights


Ensure alignment on product positioning and comms architecture across all channels by working closely with Product, Design, Paid Acquisition


Assess the effectiveness of the marketing programs on an ongoing basis, and report back to the business on required changes


Interested and able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, etc.


Qualifications


5+ years of Product Marketing experience in a digital & B2C environment


Proven experience developing and executing new product GTM, positioning, value prop, pricing work (value props, positioning, messaging)


Proven track record in crafting compelling positioning & developing copy


Ability to flex between high-level strategy & execution


Innovative, analytical and detail-oriented


Super-star project management skills across multiple projects with very tight deadlines


Open to ambiguity & willingness to wear many hats


Exceptional team player with proven ability to lead & influence


Nice to have:


Experience working on a "category creating" product


Experience with premium subscriptions & developing pricing plans


Background in Psychology


Founded in 2016, Simple Habit was featured on Shark Tank, Forbes, Business Insider, HuffPost, and more. We are backed by Y Combinator, Foundation Capital, New Enterprise Associates (NEA) and many other prominent CEOs in Silicon Valley.


To be the destination people trust for their mental wellness, Simple Habit knows that diversity of experience and background is important. We're committed to being an equal opportunity employer because we know to create a product for the world and its people, you start with a team that reflects that.


Download Simple Habit for free on iOS, Android or visit our site to learn more about our team.


Benefits and Perks at Simple Habit:


Unlimited vacation – We understand the importance of disconnecting and trust you to manage your time and get your work done. We offer employees an open vacation policy.


Competitive benefits package – We value healthy and happy employees. We offer a range of competitive health, dental and vision benefits for a series A start-up.


Equity Compensation - We're growing rapidly and we want to share our future success with you. We offer an above-average ownership stake in Simple Habit for all employees.


Remote Office Setup Assistance: As Simple Habit transitions to fully remote work, we understand it is essential to have a personal working space that supports your lifestyle and boosts your productivity.


Fitness - At Simple Habit, we care about your mental and physical wellness. We offer our team a monthly stipend towards any class or membership. We have also partnered with Crunch fitness to provide discounted gym memberships while including flexible daily gym breaks so you can actually use it!


Lifetime Subscription- Once you join the team, Simple Habit will provide you a lifetime subscription to our platform.


1% Everyday- At Simple Habit we empower employees to grow 1% every day. We offer a yearly learning and development package to invest in your continuous professional growth.


401k- Simple Habit offers employees a 401k retirement plan.


Transparent and social culture – We work better when we’re all on the same page. We kick off every Tuesday morning with a team meditation and update meeting to review milestones and metrics. We also have regular social outings and several off-site outings each year to discuss the broader vision.


Executive Coaches- We invest in our employees professional growth by hosting quarterly executive coaching sessions. You will have the opportunity to identify and develop your unique strengths while also learning how to communicate and collaborate with our diverse team


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