Senior Director of Product Marketing

Full time Full day
Tempe, AZ

Senior Directors of Product Marketing participate in the product strategy and the road map planning process, representing the market perspective and making product decisions based on significant sales, customer and market feedback. They provide support to marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market and industry categories. The Senior Director of Product Marketing may manage multiple teams of Product Marketers.

What You'll Do:

  • Product Roadmap Influence: Provides consulting and management support to Product Managers and Development teams, including identifying and prioritizing product features based on customer and market analysis

  • Proposes new products to meet market needs by organizing product council "input sessions" with key stakeholders and developing business case studies and plans to justify pursuing a new product

  • Collaborates with product teams on product vision, principal features, and customer discovery activities

  • Works with Product Managers to prioritize projects for Development team, based on market and sales data and product launch schedules

  • Develops feature adoption tactics with support of Sales and the Product Management team

  • Coordinates training and education of customers to keep pace with new features and functionality

  • Point Solutions Management: Manages point-solution initiatives to focus sales effort and to ensure the achievement of revenue and profit goals for specific solutions

  • Defines quarterly targets, metrics, go-to-market strategies and plans across Marketing, Sales, Product Development, and training to make sure that the company is equipped to meet plan targets and expectations

  • Acts as the expert on buyer personas at the solution level to enable effective marketing demand generation and sales conversion

  • Develops launch strategy and plans and coordinates execution of go-to-market programs with Outbound Marketing

  • Works with Outbound Marketing on the measurement of go-to-market programs

  • Collaborates with Product Management, Sales Operations, and sales training for successful sales roll-outs of sales enablement and support tools

  • Product Marketing and Sales Consulting: Provides consulting and management support to marketing and sales areas, identifying emerging market opportunities

  • Develops product positioning and completes competitive analysis

  • Performs market and customer research

  • Understands and develops pricing and packaging strategies

  • Builds marketing and sales plans to penetrate market

  • Meets with customers in partnership with Product Management and Sales to explore market opportunities

  • Works with Marketing department to build marketing and sales collateral and webinar content and schedules

  • Acts as the product evangelist, internally and externally, by supporting special sales calls or designated speaking engagements

What You'll Need:

  • B.A./B.S. degree in marketing, business, or similar area of study preferred

  • MBA or MA or equivalent scope of experience preferred

  • 8+ years of experience in roles relating to product development, product marketing, product management, finance and accounting, audit, consulting, financial services, and product sales

  • Experience in finance and accounting, audit, consulting, financial services, or product sales

  • Ability to manage multiple teams

  • Ability to work directly with customers

  • Extraordinary listening and communication skills

  • Passion for products and discovering new features to meet market needs

  • Enjoys working with metrics and analytics that drive decision making

  • Experience in the technology sector preferred

  • Track record of building marketing and sales programs

  • Ability to travel up to 40%

Where You'll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.

  • Customer Success: Always delight our customers.

  • Trust: Rely on each other.

  • Integrity: Do the right thing, every time.

  • Collaboration: Share resources and work together.

  • Innovation: Keep creating solutions and finding better ways.

  • Inclusion: Support a diverse community where we all belong.

  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.

At Workiva, you'll enjoy:

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.

  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more

  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more:

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email

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