Coordinator Physician Marketing

Job Summary Responsible for coordinating and developing communications and promotional activity for the Pediatric Practice Solutions (PPS) practices. This includes but is not limited to promoting new physicians who join the practices, helping to coordinate and promote milestones and achievements, and acting as the liaison between the practices and the Strategic Communications and Marketing team. Duties include assisting practice managers and physicians with project requests, attending monthly PPS managers# meetings, updating them on marketing activities and current projects, and keeping the practices informed when hospital activities could possibly be replicated at the practices. Responsibilities also include aiding the Manager of Marketing and Internal Communications with educational programs, activities, and other opportunities to support our physician partners and medical divisions/programs within the Russell Campus, and the referring physician communities across Alabama and the Southeast. Duties include but are not limited to planning, development, and dissemination of communications tactics used to promote our services and new physicians, assistance in planning conferences and events held on our campus, and conferences in which Children#s is a sponsor/exhibitor.# Responsibilities # External Communications: 1. Develop and implement (under the leadership of the Manager of Marketing and Internal Communications, and in conjunction with other SCM staff) bi-monthly referring physician newsletter; periodic E-Alerts to communicate process/system changes to referring physician offices; update and maintain the Healthcare Professionals website with pertinent information for physicians, practice managers and referral clerks; coordinate the development, production and dissemination of the bi-annual physician directory of COA services. 2. Facilitate outreach and continuing education opportunities at Children#s PPS practices and other targeted referring offices throughout the state, as requested by COA/UAB pediatric specialists and primary care offices themselves. 3. Provide assistance for Alabama AAP and AAFP conferences and activities, physician-related lunch-n-learn events, medical staff meetings, AL-AAP Legislative Day, Pediatric Grand Rounds; Regional Pediatric Advisory Group (RPAG) and other physician meetings, recognitions and honors; provide assistance with preparation and implementation of meetings and conferences hosted by COA/UAB physicians to be held on COA Russell Campus; provide assistance with promotional materials and activities related to sponsorship of regional and national conferences at determined locations. Internal Communications: 4. Primary liaison to Children#s 13 offsite PPS primary care practices and clinics. Consistently review each practice website and make updates as needed. Meet regularly with PPS practice managers to identify and facilitate marketing and PR needs, assist them with yearly SCM project/budget requests, and periodically travel to various PPS locations. Assist PPS practices with announcing physician retirements to the patient population, and creating strategic campaigns to introduce new physicians to the community. 5. Assist the SCM Lead Coordinator, Content and Publications with writing Child of Children#s stories for various Corporate Communications and Children#s Foundation communication channels. Assist with proofreading and copy editing for various marketing and promotional pieces. Assist Manager of Marketing and Internal Communications to orient new COA/UAB faculty, fellows and residents to Children#s Hospital/Children#s of Alabama; Participate in special projects or assignments as requested and perform all other duties as assigned. # Education # Bachelor#s degree in marketing, communications, business, or related field. # Experience # One or more years communications/marketing experience preferred, preferably in healthcare marketing and communications. # Other Information High level of interpersonal and communication skills (both oral and written); must have excellent organization skills and experience planning and implementing meetings and/or events. Experience with general office equipment including a computer and software related to communications production. Able to use Microsoft Office programs and internet. Prolonged periods of sitting, standing, and working on a computer.#Must be able to bend, stoop and reach frequently with full range of body motions, manual and finger dexterity and eye-hand coordination. Must be able to reach at or below shoulder, reach overhead, lift, carry and place up to 25 pounds at times. Licensures, Certifications, and/or Registries

• Job Summary
  
  

Responsible for coordinating and developing communications and promotional activity for the Pediatric Practice Solutions (PPS) practices. This includes but is not limited to promoting new physicians who join the practices, helping to coordinate and promote milestones and achievements, and acting as the liaison between the practices and the Strategic Communications and Marketing team. Duties include assisting practice managers and physicians with project requests, attending monthly PPS managers' meetings, updating them on marketing activities and current projects, and keeping the practices informed when hospital activities could possibly be replicated at the practices. Responsibilities also include aiding the Manager of Marketing and Internal Communications with educational programs, activities, and other opportunities to support our physician partners and medical divisions/programs within the Russell Campus, and the referring physician communities across Alabama and the Southeast. Duties include but are not limited to planning, development, and dissemination of communications tactics used to promote our services and new physicians, assistance in planning conferences and events held on our campus, and conferences in which Children's is a sponsor/exhibitor.

• Responsibilities
• External Communications: 1. Develop and implement (under the leadership of the Manager of Marketing and Internal Communications, and in conjunction with other SCM staff) bi-monthly referring physician newsletter; periodic E-Alerts to communicate process/system changes to referring physician offices; update and maintain the Healthcare Professionals website with pertinent information for physicians, practice managers and referral clerks; coordinate the development, production and dissemination of the bi-annual physician directory of COA services. 2. Facilitate outreach and continuing education opportunities at Children's PPS practices and other targeted referring offices throughout the state, as requested by COA/UAB pediatric specialists and primary care offices themselves. 3. Provide assistance for Alabama AAP and AAFP conferences and activities, physician-related lunch-n-learn events, medical staff meetings, AL-AAP Legislative Day, Pediatric Grand Rounds; Regional Pediatric Advisory Group (RPAG) and other physician meetings, recognitions and honors; provide assistance with preparation and implementation of meetings and conferences hosted by COA/UAB physicians to be held on COA Russell Campus; provide assistance with promotional materials and activities related to sponsorship of regional and national conferences at determined locations. Internal Communications: 4. Primary liaison to Children's 13 offsite PPS primary care practices and clinics. Consistently review each practice website and make updates as needed. Meet regularly with PPS practice managers to identify and facilitate marketing and PR needs, assist them with yearly SCM project/budget requests, and periodically travel to various PPS locations. Assist PPS practices with announcing physician retirements to the patient population, and creating strategic campaigns to introduce new physicians to the community. 5. Assist the SCM Lead Coordinator, Content and Publications with writing Child of Children's stories for various Corporate Communications and Children's Foundation communication channels. Assist with proofreading and copy editing for various marketing and promotional pieces. Assist Manager of Marketing and Internal Communications to orient new COA/UAB faculty, fellows and residents to Children's Hospital/Children's of Alabama; Participate in special projects or assignments as requested and perform all other duties as assigned.
• Education
• Bachelor's degree in marketing, communications, business, or related field.
• Experience
• One or more years communications/marketing experience preferred, preferably in healthcare marketing and communications.
• Other Information
  
  

High level of interpersonal and communication skills (both oral and written); must have excellent organization skills and experience planning and implementing meetings and/or events. Experience with general office equipment including a computer and software related to communications production. Able to use Microsoft Office programs and internet.

Prolonged periods of sitting, standing, and working on a computer. Must be able to bend, stoop and reach frequently with full range of body motions, manual and finger dexterity and eye-hand coordination. Must be able to reach at or below shoulder, reach overhead, lift, carry and place up to 25 pounds at times.

• Licensures, Certifications, and/or Registries